A Glance at This Year’s Top 10 Digital Marketing Highlights

By Sandra D’Souza

As 2014 comes to an end, we take a look at some of the major developments in the sphere of digital marketing. Here’s a rundown of the 10 digital marketing trends of the year.

Take a step back to move forward

Chambers inside medieval castles are often lined with metal sconces so that torches can light the way of the dark hallways and prevent people from stumbling. In the same manner, businesses need to look back at the beacons that lighted the way of digital marketing in 2014. This is especially important, as majority of various organisations plan to raise their budget for digital marketing by 17% in 2015. So how can we make the most out of our investment? We need to remain well-informed of the trends that emerged this year, so that we can improve on how we reach out and relate to our prospective customers.

Let’s take a look at the Top 10 trends that rocked the digital marketing landscape in 2014.

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What makes B2B content marketing effective?

By Sandra D’Souza

Business-to-business content marketing is more effective in organisations that document their strategy, the report of the Content Marketing Institute, MarketingProfs and Brightcove states. Content marketing is also more successful in organisations that supplement it with a structure, and allocate more funding for it.

2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America by Content Marketing Institute and MarketingProfs from Content Marketing Institute

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Measuring ROI is Kraft Foods’ secret spice for effective content marketing

By Sandra D’Souza

Kraft Foods has been able to make content marketing work for its business by measuring its Return on Investment (ROI). By studying the response of its audience, the company tailors its marketing for them and achieves higher returns.

Measuring ROI streamlines marketing strategy

When buying a new house, you need to study the property carefully to ensure you make the most out of your investment. Assess the indoors and the outdoors, and every nook and cranny to check for repairs. A fixer upper may be cheap at first, but it may end up being more costly than a house that is already in mint condition.

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Why an ad-free, social media platform is too good to be true

By Sandra D’Souza

A new social media platform known as “Ello” has made waves on the internet on the promise of being ad-free.

A Social Media Platform just for you?

For many Facebook users, scrolling down their news feed can be a way to procrastinate or keep tabs on their friend’s lives. Some posts can make you laugh, while others simply pique your interest. As you scroll down the page, you chance upon articles on weight loss supplements, online sale of gadgets and similar others that you have not liked or followed. Do you find this annoying? Or do you simply ignore these ads and move along?

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Win More Customers Through Story-Telling

By Sandra D’Souza Take your content marketing initiatives to the next level by accompanying them with a compelling story.  A well-planned tale can win your clients’ hearts and make them come back for more.