It may be hard to imagine that, years ago, people primarily used direct mail (a.k.a. snail mail) and landlines to communicate with their loved ones in far-away places. With technological innovation, particularly the arrival of social media, all that has changed.
Ever since its birth, social media has become an avenue for engagement and communication for people from different parts of the world. In digital marketing parlance, engagement can be in the form of likes, reactions, shares, comments, retweets, and hashtags.
The marketing landscape is now filled with more tools and opportunities businesses can leverage, thanks to the continued emergence of digital marketing. There is no denying that digital marketing has rapidly grown over the past few years to become one of the go-to-avenues for businesses to market and advertise their products and services on more effectively.
Businesses around the world know for a fact that retaining and gaining new customers are two of the most important things they must do if they want to stay competitive. With that in mind, different digital marketing methods and strategies were created to keep customers informed of new products, events, and services. One noteworthy strategy many businesses use to achieve this goal is creating newsletters.
Curate Bee Digital, a full-service digital marketing agency with offices in Sydney, Singapore, Cebu, and Manila, Philippines, is pleased to announce that they have been acquired by Hive Group Inc., a provider of top-of-the-line business services such as seat leasing, software development, mobile applications, and website design.