Entries by Sandra D'Souza

5 Things To Ponder For An Effective Social Media Marketing Strategy

Creating a social media presence for your business calls for a strategic approach to achieve success. Here are some tips to get you started. Enterprises in Australia need to establish a social media presence for their business as more than half of customers use social media daily. An average Australian owns three internet enabled devices […]

Is it possible to track ROI of content marketing and win customers at the same time?

Yes, it is possible; when marketers use the correct approach for tracking ROI. This blog post will outline the approach to guide them in creating compelling and effective content, and turn audiences into customers.  According to the report of the ALF Business Development, about 43% of brands have been monitoring the return on investment (ROI) […]