Entries by Sandra D'Souza

Now you can write brilliant too.

Do you remember what the last article you read was about? Can you recall why you chose to click on the link and invest your time reading the content? What is it that makes some articles click and share-worthy over others, and what can we learn from them? Given the ever-increasing impatience of users in […]

Snapchat, the New TV

Remember the good old days when watching TV was like eating off a set menu; you just pick and choose what you want? Or how catching an episode of your favourite soap meant being in front of the television in time, lest you miss an unexpectedly delicious twist in the tale?

Wrap Up Of This Year’s Digital Marketing Trends

A commonplace adjective that mysteriously captures the essence of digital marketing industry in 2015 is volatile. Marketers have realised that analysing and adapting to a volatile industry demands intuition, intelligence and undoubtedly loads of relevant information – information on what was, what is and what possibly will be. With dynamism at its crux, 2015 highlighted […]