Entries by Sandra D'Souza

Two Major Elements of an Effective Content Marketing Strategy

Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one. ~ Robert Rose Consider the following statistics from a research on Australian businesses conducted by the Content Marketing Institute: 89% of the businesses engage in content marketing activities, with the aim to drive “profitable customer […]

Why Facebook said YES to Animated GIFs

For almost a decade, Mark Zuckerberg and his team at Facebook chose to keep animated GIF images out of their social platform as they felt it would make the pages chaotic and affect user experience. But, now, Facebook has finally decided to give animated GIFs the green flag, albeit on an experimental basis.