Social media marketing is a blessing for small and medium-sized enterprises or SMEs. It is relatively easy to do and can be very inexpensive, therefore it can help level the playing field for these smaller companies in terms of marketing their brands online. An SME can have a social media presence that is as effective […]
About Sandra D'Souza
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Entries by Sandra D'Souza
Any business that does not yet have an online profile is perhaps not aware of the many benefits that come with it and an accompanying social media strategy. Just look at established companies—the likes of Amazon, Google, Dell, and Microsoft are using their online presence to grow and are experiencing immense success. These companies were […]
Digital marketers know that evergreen content keeps bringing readers back to your website. Wikipedia pages are a great example of evergreen content—that which remains fresh or relevant, and doesn’t lose appeal with time. News articles, blogs on current affairs, and quarterly statistical reports are some examples of content that might be popular for a period […]
Between 2014 and 2015, there has been a 110% increase in social media messages that require a response from a brand. As we bid goodbye to 2016 and move into 2017, this number is only going to increase even more in the coming years. Real-time marketing hit the limelight with OREO’s 2013 Superbowl ad, and […]
Your personal brand influences how people associate to you, the impression you make, and essentially how people feel about you. While it remains important that you maintain your personal physical appearance by appearing neat and professional, it is equally important to realize that in this digital age, you also have to create and maintain your […]