Entries by Sandra D'Souza

5 Important Steps to Win with your Evergreen Content

Digital marketers know that evergreen content keeps bringing readers back to your website. Wikipedia pages are a great example of evergreen content—that which remains fresh or relevant, and doesn’t lose appeal with time. News articles, blogs on current affairs, and quarterly statistical reports are some examples of content that might be popular for a period […]

How Do I Create a Personal Brand?

Your personal brand influences how people associate to you, the impression you make, and essentially how people feel about you. While it remains important that you maintain your personal physical appearance by appearing neat and professional, it is equally important to realize that in this digital age, you also have to create and maintain your […]

Now you can write brilliant too.

Do you remember what the last article you read was about? Can you recall why you chose to click on the link and invest your time reading the content? What is it that makes some articles click and share-worthy over others, and what can we learn from them? Given the ever-increasing impatience of users in […]