Digital marketing is an ever-evolving practice. It includes many different platforms and channels, with each one experiencing their fair share of constant innovation. From social media marketing to website user experience (UX), digital marketing encompasses every part of a brand’s online presence. This is important because not having an optimised online profile means you’re definitely […]
About Sandra D'Souza
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Entries by Sandra D'Souza
To have a full understanding of digital marketing and remove any misconceptions it must first be defined. Digital marketing can mean a lot of things; it’s a bit of an umbrella term. Simply put, it’s the marketing of a product or service via digital technologies. That can mean online, through mobile devices, display advertising, or […]
These days it’s certainly impossible to ignore social media, everybody seems to be using it! But it’s become much more than just ‘social.’ When used correctly as part of a carefully planned digital marketing strategy, it can be one of the most effective ways for building your brand presence online. Here we offer several key […]
There’s no denying it: Content marketing is here to stay. For SMEs without the marketing budgets of large corporations, it’s one of the most effective ways to grow your business and build a solid presence online. But what is it, exactly? Content marketing relates to the information you share with your audience online. This includes […]
As we all know, one of the keys to business success is increasing the number of leads you’re generating. Many business owners don’t instantly think of social media as a tool for lead generation. However, when utilised strategically and correctly, it could increase the revenue of your business by as much as… We know we […]