Are you still storytelling like it’s 2007? Or, is your brand making use of a major tool that is now a regular part of our everyday reality: Social media? Even though marketers, online entrepreneurs, and even major agency heads like Gary Vaynerchuk preach about the necessity of social media marketing, there are still a staggering […]
About Sandra D'Souza
This author has yet to write their bio.Meanwhile lets just say that we are proud Sandra D'Souza contributed a whooping 104 entries.
Entries by Sandra D'Souza
Content marketing is one of the key areas of a complete, strategic digital marketing plan. However, for those who are coming to content marketing from a background of traditional marketing, it’s important to understand the different ways in which content can be used to grow and connect with users, followers, and customers. It’s easy to […]
The role of your blog, eBook, whitepaper, or video’s title cannot be downplayed. If it doesn’t hook your audience, chances are they aren’t going to go any further with it. In fact, you have only about five seconds or less to grab their attention and get them to read, watch, or listen. In other words, the title […]
The face of marketing has changed dramatically in recent years, and we can expect even more changes in the future as technology evolves and new possibilities emerge. Traditional marketing techniques such as direct mail, print ads, and television advertising are still around but are increasingly becoming less popular options, particularly for small- and medium-sized businesses […]
Digital marketing is a great tool for businesses of all types and sizes. By harnessing the power of the internet you can gain additional leads, promote and market your products or services better, build brand awareness, and have a more awesome online presence. Don’t believe anyone that says digital marketing is just for the big […]