Entries by Sandra D'Souza

Australian B2Bs: the Social Media Challenge

Last month, a government-funded study entitled Australia’s Social Media Presence in 2012: The Roadmap for 2013, revealed some surprising news: Australian B2B businesses are struggling with their online profiles, electing not to use social media to its full advantage because of a mistaken belief that social media is all about the individual and not the company. […]

Facebook for Business

Facebook. A platform that internet users across the globe are adopting at a staggering level. With over 845 million active users a month from which 50% log on each day and spend at least 20 minutes per visit1, Facebook is the foundation for true digital social engagement. So how can Facebook be used for business […]