Entries by Sandra D'Souza

Corporate Branding: How to Do It Right

No matter how big or small your business is, your brand is an integral part of your company. While some business owners and entrepreneurs don’t believe in the importance of branding, many marketing experts will argue that it is one of the elements that make up a successful business venture. But what exactly is branding […]

How to Make Your Content Marketing Strategies More Google Hummingbird-Friendly

Image sourced: Twin Design / Shutterstock.com Ever since Google released its Hummingbird update in 2013, the face of online search has changed significantly. Gone are the days where creating keyword-laden articles and blog posts is the norm. Today, you have to change your content marketing strategies if you want Google Search to positively rank your articles […]

Integrating Offline and Online Marketing Strategies to Attract More Customers

Many businesses often make the mistake of focusing solely on one marketing method. Some concentrate on SEO and online marketing while forgetting the appeal of traditional marketing. Others, meanwhile, refuse to acknowledge the marketing power and reach of the Internet. If you want to attract more customers, generate more conversions, and earn bigger revenues, you […]