No matter how big or small your business is, your brand is an integral part of your company. While some business owners and entrepreneurs don’t believe in the importance of branding, many marketing experts will argue that it is one of the elements that make up a successful business venture. But what exactly is branding […]
About Sandra D'Souza
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Entries by Sandra D'Souza
By Sandra D’Souza According to research, 94% of people do not trust a particular website because of its design. This shows how vital a website’s design is. After all, if people don’t trust your website because of how it looks, you’re losing out on customers or visitors. However, having good website design is only a […]
Image sourced: Twin Design / Shutterstock.com Ever since Google released its Hummingbird update in 2013, the face of online search has changed significantly. Gone are the days where creating keyword-laden articles and blog posts is the norm. Today, you have to change your content marketing strategies if you want Google Search to positively rank your articles […]
Providing your audience with good and relevant content is one of the vital ingredients of a successful social media and online marketing campaign. In fact, even Matt Cutts, head of Google’s web spam team, said himself that “good content trumps SEO.” Just take a look at the success of websites like Buzzfeed and Wikipedia. These […]
Many businesses often make the mistake of focusing solely on one marketing method. Some concentrate on SEO and online marketing while forgetting the appeal of traditional marketing. Others, meanwhile, refuse to acknowledge the marketing power and reach of the Internet. If you want to attract more customers, generate more conversions, and earn bigger revenues, you […]