Entries by Sandra D'Souza

5 Expert Tips on Creating a Web Series

With the popularity of sites like YouTube, Vimeo, and Metacafe, video streaming is definitely huge on the web these days. But aside from trailers of upcoming movies, vines, as well as music and cat videos, one type of videos that is attracting a lot of attention is the web series. But what exactly is a […]

Types of Images that Encourage Social Media Engagement

“Use a picture. It’s worth a thousand words.” In 1911, famous American editor and journalist Arthur Brisbane wrote this message on a newspaper article discussing journalism and publicity. While written content is indeed a powerful tool for communication, expression, advertising, and marketing, there is something about pictures or visual images that make them more potent […]

Why Business Owners Should Consider “Mobile Marketing”

By Sandra D’Souza If there is one thing you couldn’t live without, what would it be? You’ll probably answer this question with something practical like “food and water,” “shelter,” or “money.” After all, these are considered necessities and it is quite impossible to survive without eating and drinking or not having something to buy food […]

Common Mistakes to Avoid on Pinterest

Pinterest is one of the fastest-growing content sharing sites on the web today. These days, thousands of people are using it to find various things online—from purses, recipes, and hotels to memes and quotations. In the United States, even the police use Pinterest to reconnect missing items to their owners. This is one of the […]