Entries by Sandra D'Souza

Fundamentals of Email Marketing Every Marketer Should Know

By Sandra D’Souza Email marketing is one of the most popular and widely used methods to reach potential customers and generate leads. It is more cost-effective than traditional forms of advertisingand its results are quick and immediate. It is relatively easier to create and monitor, too. But before you incorporate this particular marketing method into […]

Paid Search: Simple Strategies to Power Up Negative Keywords

By Sandra D’Souza When working on their Google AdWords accounts, most marketers focus their attention on researching regular or traditional keywords. After all, these keywords enable their ads to be displayed for relevant searches. What many marketers and businesses don’t realise is that utilising negative keywords in their PPC (pay per click) campaigns is just […]