By Sandra D’Souza Award-winning Hollywood actor and producer Kevin Spacey discusses the impact of storytelling for content marketing at the recent Content Marketing World 2014 in Cleveland, Ohio.
About Sandra D'Souza
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Entries by Sandra D'Souza
By Sandra D’Souza Australia has emerged as No. 1 when it comes to digital marketing expertise in the Asia Pacific, according to a survey of the Chief Marketing Officer Council and Adobe. Here’s how the region bested its counterparts in the Asia Pacific.
By Sandra D’Souza Apple rolled out iOS 8.0.2. to repair glitches such as Wi-Fi issues and problems with the Touch ID feature from its recently-released iOS 8.0.1. update. However, these issues remain persistent for Apple customers in Australia who updated to the latest iOS version.
By Sandra D’Souza Email marketing is one of the most popular and widely used methods to reach potential customers and generate leads. It is more cost-effective than traditional forms of advertisingand its results are quick and immediate. It is relatively easier to create and monitor, too. But before you incorporate this particular marketing method into […]
By Sandra D’Souza When working on their Google AdWords accounts, most marketers focus their attention on researching regular or traditional keywords. After all, these keywords enable their ads to be displayed for relevant searches. What many marketers and businesses don’t realise is that utilising negative keywords in their PPC (pay per click) campaigns is just […]