By Sandra D’Souza As 2014 comes to an end, we take a look at some of the major developments in the sphere of digital marketing. Here’s a rundown of the 10 digital marketing trends of the year. Take a step back to move forward Chambers inside medieval castles are often lined with metal sconces so […]
About Sandra D'Souza
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Entries by Sandra D'Souza
By Sandra D’Souza Business-to-business content marketing is more effective in organisations that document their strategy, the report of the Content Marketing Institute, MarketingProfs and Brightcove states. Content marketing is also more successful in organisations that supplement it with a structure, and allocate more funding for it. 2015 B2B Content Marketing Benchmarks, Budgets and Trends – […]
By Sandra D’Souza Kraft Foods has been able to make content marketing work for its business by measuring its Return on Investment (ROI). By studying the response of its audience, the company tailors its marketing for them and achieves higher returns. Measuring ROI streamlines marketing strategy When buying a new house, you need to study […]
By Sandra D’Souza A new social media platform known as “Ello” has made waves on the internet on the promise of being ad-free. A Social Media Platform just for you? For many Facebook users, scrolling down their news feed can be a way to procrastinate or keep tabs on their friend’s lives. Some posts can […]
By Sandra D’Souza Take your content marketing initiatives to the next level by accompanying them with a compelling story. A well-planned tale can win your clients’ hearts and make them come back for more.