By Sandra D’Souza Email marketing is one of the most popular and widely used methods to reach potential customers and generate leads. It is more cost-effective than traditional forms of advertisingand its results are quick and immediate. It is relatively easier to create and monitor, too. But before you incorporate this particular marketing method into […]
About Sandra D'Souza
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Entries by Sandra D'Souza
By Sandra D’Souza When working on their Google AdWords accounts, most marketers focus their attention on researching regular or traditional keywords. After all, these keywords enable their ads to be displayed for relevant searches. What many marketers and businesses don’t realise is that utilising negative keywords in their PPC (pay per click) campaigns is just […]
Twin Design / Shutterstock.com Over the last couple of years, Pinterest has become one of the most popular and fastest-growing social media sites in the world. According to Forbes.com, since the site was launched in March 2010, it has attracted 70 million users and the figure is expected to grow further in the future. This […]
By Sandra D’Souza For both online and offline businesses, taking advantage of local search listings is a great way to get more exposure and, therefore, attract more potential customers. It helps advertise your business where local customers are looking. It is also more cost-effective and it can provide you with better return on investment, or […]
Social media is a great way to interact with your followers, but some brands and businesses often forget that it can be a double-edged sword. There are many ways social media can go wrong and giving people 100% free reign over a particular marketing stint is one of them.