Entries by Sandra D'Souza

Is it possible to track ROI of content marketing and win customers at the same time?

Yes, it is possible; when marketers use the correct approach for tracking ROI. This blog post will outline the approach to guide them in creating compelling and effective content, and turn audiences into customers.  According to the report of the ALF Business Development, about 43% of brands have been monitoring the return on investment (ROI) […]