Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one. ~ Robert Rose Consider the following statistics from a research on Australian businesses conducted by the Content Marketing Institute: 89% of the businesses engage in content marketing activities, with the aim to drive “profitable customer […]
About Sandra D'Souza
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Entries by Sandra D'Souza
Even though outbound marketing is seen as inferior to inbound marketing, you should never cross it out as one of your marketing strategies. With small tweaks on outbound marketing, you can expand the reach of your business, and even complement your inbound marketing efforts.
For almost a decade, Mark Zuckerberg and his team at Facebook chose to keep animated GIF images out of their social platform as they felt it would make the pages chaotic and affect user experience. But, now, Facebook has finally decided to give animated GIFs the green flag, albeit on an experimental basis.
To ensure great user experience, build your website, product or service from the perspective of your customers. Anticipate all their needs from the start to the end of their interaction with your business and you will be able to reap results. Think like your customer to build a great user experience What constitutes a great […]
Creating a social media presence for your business calls for a strategic approach to achieve success. Here are some tips to get you started. Enterprises in Australia need to establish a social media presence for their business as more than half of customers use social media daily. An average Australian owns three internet enabled devices […]