Marketing moves fast. And, with the internet and advances in technology, it’s moving faster than ever. This is a crucial truth today’s businesses should take seriously—being left behind is no longer an option. Digital marketing opens new ways and avenues for brands to reach and engage their target markets better. It also levels the marketing […]
About Sandra D'Souza
This author has yet to write their bio.Meanwhile lets just say that we are proud Sandra D'Souza contributed a whooping 90 entries.
Entries by Sandra D'Souza
Are you still storytelling like it’s 2007? Or, is your brand making use of a major tool that is now a regular part of our everyday reality: Social media? Even though marketers, online entrepreneurs, and even major agency heads like Gary Vaynerchuk preach about the necessity of social media marketing, there are still a staggering […]
Content marketing is one of the key areas of a complete, strategic digital marketing plan. However, for those who are coming to content marketing from a background of traditional marketing, it’s important to understand the different ways in which content can be used to grow and connect with users, followers, and customers. It’s easy to […]
The role of your blog, eBook, whitepaper, or video’s title cannot be downplayed. If it doesn’t hook your audience, chances are they aren’t going to go any further with it. In fact, you have only about five seconds or less to grab their attention and get them to read, watch, or listen. In other words, the title […]
The face of marketing has changed dramatically in recent years, and we can expect even more changes in the future as technology evolves and new possibilities emerge. Traditional marketing techniques such as direct mail, print ads, and television advertising are still around but are increasingly becoming less popular options, particularly for small- and medium-sized businesses […]