By Sandra D’Souza
Using Twitter has proven to be one of the most effective and inexpensive ways to build brand awareness, attract more prospects, and reach out to your customers. In fact, many marketers will agree that it is fast, efficient, and reliable. And perhaps the biggest advantage of this form of online marketing is that sending tweets doesn’t cost a thing, unlike creating printed ads and newsletters.
Just recently, Twitter rolled out several new updates and features to further solidify itself as a top media, advertising, and social platform. The revised design, which looks remarkably similar to Facebook, provides marketers with more ways to promote their brands and engage their customers. In an article on Search Engine Watch, Allison Peltz discussed these new Twitter features that are definitely a huge help to online marketers.
Customised Headers and Larger Profile Pics
According to Peltz, with the design update, Twitter gave users the ability to use a customised header and larger inset profile picture. Unlike with the old Twitter pages, marketers and businesses now have more freedom to design and “play with” the layout of their pages. However, some Twitter users still don’t have access to the new profile page design but according to the social media giant, everyone will have the new page layout by May 28.
Direct Response Ads
Marketers can now use direct response ads on Twitter, thanks to its new mobile apps. They can utilise new ad formats with actions such as app installs and “click to call,” where a mobile user can directly contact the advertiser with a simple click of a button. In addition, marketers need not direct their prospects to a landing page or to their main sites to capture the latter’s email address because Twitter now allows e-mail signups right from the app.
Before, if you want your audience to watch a video about your product or service, you will have to have to tweet a link to the video. With the update, however, that is not necessary anymore. Media partners are now allowed to share videos and other content on the platform directly in the Twitter stream with a one-click play option. According to Peltz, Twitter made improvements to the program and added enhancements so users don’t have to go to another site to access videos.
Want to showcase photos of your products? Now you can with Twitter’s photo collage. The photo collage is basically the site’s own version of the slideshow. With this feature, users can upload more than one photo on their tweets. Ever since this feature was introduced last month, many brands have experimented on creating photo mosaics to boost their campaigns and provide their target audience with compelling visual images.
But if there’s one new Twitter feature that would greatly benefit marketers the most, it has to be the language targeting feature. This feature reportedly allows advertisers to target certain languages in their promoted tweets and promoted accounts, thus, expanding their reach. This is indeed a huge help because it enables their audience to see “highly relevant ads” in their native language.
“Language targeting can benefit marketers who want to reach a global audience with language-specific messaging, or who are in countries where large populations speak multiple languages,” said Nipoon Malhotra, group product manager at Twitter.
With Twitter rolling out new features to further improve its micro blogging services, marketers like you should take advantage of them. This way, you can get better results from your marketing campaigns. So, check out these new Twitter features and give them a shot.
This article originally appeared in http://www.learnmarketing.com.au/social-media/5-new-twitter-features-that-are-tailor-made-for-marketers/