Conceptualising an idea for a business is simple, it’s the next steps that are more challenging. One of the things startups struggle with is spreading the word that they exist and are ready to serve. Here’s where digital marketing comes into play and, depending on how you use it, it could elevate your business to new heights.
By studying digital marketing, you will learn its different types and how they all work together to bring your business new leads and conversions to fuel more growth.
In this blog, we discuss the best digital marketing services and kinds, and how you can maximise each for more returns.
The Power of Content
Content is the lifeblood of your digital marketing campaigns. This is why we often say that “Content is King”—if it doesn’t deliver what it’s intended to deliver, then you’ll have subpar results.
Using content-centric ideas and materials to drive your marketing goals is the main focus of content marketing, one of the main types of digital marketing services. It involves how digital marketers plan, create, schedule, and use content for their online marketing campaigns.
If you want to keep people interested, you must be consistent in publishing fresh, quality, and relevant content. You could also make use of different platforms for showcasing your content, such as social media sites or your website’s own blog page. It also helps to experiment with the different kinds of content to see which ones are most effective for your business, such as the ones below:
- Podcasts and Webinars
Once marketers master content marketing, they’ll be able to generate more engagement and interaction, boosting conversions and gaining a better ROI in the process.
Make Meaningful Connections via Social Media
The number of social media users have skyrocketed to over 3 billion worldwide. As such, if your business is not yet on social media, you are missing out on the opportunity to reach and engage with a wider audience.
Social media gives people the opportunity to see the more “personal” side of your brand. It also allows for convenient and quick, even real-time conversations. Once you’re able to nurture your relationship with your followers, you’ll be able to leverage social media not just to reach more of your target market but also to interact and engage with more people, potentially turning them from mere spectators to paying customers in the long-term.
One way to achieve this is to make sure you actually listen and respond to your followers on social media. Reply to their comments or private messages, give them something to talk about, be engaging, and respond quickly. People will appreciate the fact that you treat them not just as mere statistics but as real people and that you value their feedback and opinion. This in turn will have a positive impact on your brand’s online reputation.
Be a Great (Email) Messenger
So, you’ve gathered plenty of email addresses from different sources such as sign-up forms, offline surveys, and online interactions. The next step is to keep them interested. Email marketing lets you do just that. By consistently sending them well-crafted emails may it be on your upcoming products or services, a new blog, company updates, or even just a simple greeting, you will be able to drum up enough buzz to entice them to know more about what you offer.
One of the main keys for effective email marketing is to make sure you offer them something valuable. It could be news on industry trends or a new promo that nets them additional savings. The idea is to give the impression that your emails offer something of value and are not just worthless spam that will compel them to hit the unsubscribe button.
You could also make your email’s subject line interesting. Let it spark curiosity. However, don’t go the clickbait route—your email contacts are smart enough to determine if a brand is to be trusted, and doing so will negatively impact your online reputation.
Unleash Page Creativity!
When you post content on social media or send emails, you expect people to visit your site for more information. Once they are on your site, it will take them a just a few seconds to decide if they should stay and explore more or close the browser window. Now you know why having a good website design is critical.
A website’s design can influence the visitor’s purchase decision. If they’re confused by all the content or if the on-site navigation features don’t work well, there’s a good chance they’ll leave your page and visit another one, even if they were intending to purchase something from your site. Remember that online users have short attention spans and are not really known for their patience. Another key is to make your site mobile-friendly since a huge number of people now also regularly use their mobile devices to check social media, read online content, and purchase products.
However, in terms of design, don’t overdo it. This is one of the most common web design mistakes you can commit. When in doubt, play it safe and go for a simpler, cleaner look.
Ask for Expert Help
Familiarising yourself with digital marketing and mastering it are two very different things. If you need expert help, we are here for you. Curate Bee Digital is a digital marketing agency in Sydney that offers a host of digital marketing services such as content marketing services, social media marketing services, SEO, email marketing, and much more. Our team of digital marketing specialists are always here to help you reach your digital marketing goals and will work with you to build an awesome online presence for your brand.
If you have any questions, don’t hesitate to contact us. We’re more than happy to be of service.