It’s no secret that social media giants such as Facebook, Instagram, and Twitter have given us a chance to engage and make meaningful connections. Often, a specific key in the keyboard helps with this: The hashtag (#).
The right digital marketing plan can catapult a business ahead of the competition. As such, you can actually say that digital marketing is shaping the future of marketing. However, brands won’t achieve digital marketing success if they don’t do extensive market research first. In a way, how market research is conducted serves as the thin line between success and failure in this regard.
Numerous social media platforms have been created and developed through the years. However, one platform currently rules the social media landscape: Facebook. With over 1.39 billion users, Facebook continues to evolve with more features being added to make user experience more meaningful. With its growth and prominence, Facebook is usually seen as the most important social media business platform for marketers.