How to Write Effective Meta Descriptions

Think about this: You are consistently writing excellent content, optimising your website, and implementing different search engine optimisation (SEO) strategies—and yet, you’re still not on the first page.

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How to Write Great Email Marketing Subject Lines

One area of digital marketing brands can capitalise on but is often overlooked is email marketing. This type of marketing involves the creation and sending of email campaigns to prospects and customers. When done right, email recipients are converted into customers, increasing sales for the business. For that to happen, marketers should realise that a successful email marketing campaign starts with a good subject line.

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Key Instagram Social Media Marketing Tips

Effective Instagram Marketing Tips for Your Brand

Instagram has grown to be one of the most popular and successful social media platforms today. It’s basically a social network that allows users to share their experiences, thoughts, and opinions through amazing photos and even videos.

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The Power of the Humble Hashtag

The Power of the Humble Hashtag

It’s no secret that social media giants such as Facebook, Instagram, and Twitter have given us a chance to engage and make meaningful connections. Often, a specific key in the keyboard helps with this: The hashtag (#).

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The Importance of Market Research in Digital Marketing

The Importance of Market Research in Digital Marketing

The right digital marketing plan can catapult a business ahead of the competition. As such, you can actually say that digital marketing is shaping the future of marketing. However, brands won’t achieve digital marketing success if they don’t do extensive market research first. In a way, how market research is conducted serves as the thin line between success and failure in this regard.

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