Best Practices for an Effective Digital Marketing Strategy

Best Practices for an Effective Digital Marketing Strategy

Marketing moves fast. And, with the internet and advances in technology, it’s moving faster than ever.

This is a crucial truth today’s businesses should take seriously—being left behind is no longer an option. Digital marketing opens new ways and avenues for brands to reach and engage their target markets better. It also levels the marketing playing field, so much so that SMEs can compete with the big boys in their field.

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Persistent Social Media Marketing Myths...Debunked!

Persistent Social Media Marketing Myths…Debunked!

Are you still storytelling like it’s 2007? Or, is your brand making use of a major tool that is now a regular part of our everyday reality: Social media?

Even though marketers, online entrepreneurs, and even major agency heads like Gary Vaynerchuk preach about the necessity of social media marketing, there are still a staggering number of SMEs that simply wouldn’t touch it with a 10-foot pole.

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What Every Beginner Should Know about Content Marketing

What Every Beginner Should Know about Content Marketing

Content marketing is one of the key areas of a complete, strategic digital marketing plan. However, for those who are coming to content marketing from a background of traditional marketing, it’s important to understand the different ways in which content can be used to grow and connect with users, followers, and customers.

It’s easy to become overwhelmed when creating a new content marketing strategy. However, as long as a few key points are kept in mind and followed, creating content and sharing it online can be a relatively affordable and very effective way to grow business.

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