Conceptualising an idea for a business is simple, it’s the next steps that are more challenging. One of the things startups struggle with is spreading the word that they exist and are ready to serve. Here’s where digital marketing comes into play and, depending on how you use it, it could elevate your business to new heights.
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It may be hard to imagine that, years ago, people primarily used direct mail (a.k.a. snail mail) and landlines to communicate with their loved ones in far-away places. With technological innovation, particularly the arrival of social media, all that has changed.
Ever since its birth, social media has become an avenue for engagement and communication for people from different parts of the world. In digital marketing parlance, engagement can be in the form of likes, reactions, shares, comments, retweets, and hashtags.
The marketing landscape is now filled with more tools and opportunities businesses can leverage, thanks to the continued emergence of digital marketing. There is no denying that digital marketing has rapidly grown over the past few years to become one of the go-to-avenues for businesses to market and advertise their products and services on more effectively.