Here’s How To Make Millenials Read Your Content

Millennials, generally described as those who were born between 1982 and 2004, account for a large portion of the online audience, with 15-35-year old users making up over half of the global internet population.

As such, they’re a highly important and influential group when it comes to digital marketing. This age group also has significant spending power, and with it comes a great opportunity for brands to harness this power through digital marketing. Although their disposable income may not be as high as those of older generations, millennials still account for 28% of consumer spending, and almost half of them say their purchasing decisions are influenced by social media.

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Avoid these Crucial Mistakes if You Want to Be Successful in Social Media Marketing

Social media has revolutionised the way we all communicate, and that includes businesses. 90% of all marketer’s report that social media has increased the exposure of their businesses.

But it isn’t enough simply to have a social media presence. Getting your digital marketing wrong can damage the credibility of your business. Here we take a look at some of the most common social media marketing mistakes and how you can avoid them.

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