5 Trends That Are Currently Shaping the Digital Marketing Scene

Digital marketing is an ever-evolving practice. It includes many different platforms and channels, with each one experiencing their fair share of constant innovation. From social media marketing to website user experience (UX), digital marketing encompasses every part of a brand’s online presence. This is important because not having an optimised online profile means you’re definitely missing multiple opportunities—hey, everyone’s online nowadays, right?

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Persistent Myths About Digital Marketing, Debunked!

To have a full understanding of digital marketing and remove any misconceptions it must first be defined.

Digital marketing can mean a lot of things; it’s a bit of an umbrella term. Simply put, it’s the marketing of a product or service via digital technologies. That can mean online, through mobile devices, display advertising, or any other digital medium.

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