Writing content title tips

Is Your Content’s Title Interesting Enough?

The role of your blog, eBook, whitepaper, or video’s title cannot be downplayed. If it doesn’t hook your audience, chances are they aren’t going to go any further with it.

In fact, you have only about five seconds or less to grab their attention and get them to read, watch, or listen. In other words, the title is your content’s chance to make a good first impression. This shows just how valuable titles are when it comes to attracting more eyes to your brand’s content. As such, it’s always wise to put ample attention to crafting good titles as part of your content marketing strategy. If you go for boring, mundane titles, fewer people will consume your content, no matter how good they are inside.

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Digital is the future of marketing

Why Digital Is Truly The Future of Marketing

The face of marketing has changed dramatically in recent years, and we can expect even more changes in the future as technology evolves and new possibilities emerge.

Traditional marketing techniques such as direct mail, print ads, and television advertising are still around but are increasingly becoming less popular options, particularly for small- and medium-sized businesses with limited marketing budgets.

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Digital marketing tips for small businesses

SME Talk: How to Make Digital Marketing Work for You

Digital marketing is a great tool for businesses of all types and sizes. By harnessing the power of the internet you can gain additional leads, promote and market your products or services better, build brand awareness, and have a more awesome online presence.

Don’t believe anyone that says digital marketing is just for the big companies though—it can also be a key to success for SMEs. However, just because you have a website doesn’t mean you’re going to reap all its benefits. You’re going to need an online strategy and utilise digital tools to truly make digital marketing work for you. If you run a small business, we’ve come up with several key tips to help you get started.

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Here’s How To Make Millenials Read Your Content

Here’s How To Make Millenials Read Your Content

Millennials, generally described as those who were born between 1982 and 2004, account for a large portion of the online audience, with 15-35-year old users making up over half of the global internet population.

As such, they’re a highly important and influential group when it comes to digital marketing. This age group also has significant spending power, and with it comes a great opportunity for brands to harness this power through digital marketing. Although their disposable income may not be as high as those of older generations, millennials still account for 28% of consumer spending, and almost half of them say their purchasing decisions are influenced by social media.

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Avoid these Crucial Mistakes if You Want to Be Successful in Social Media Marketing

Avoid these Crucial Mistakes if You Want to Be Successful in Social Media Marketing

Social media has revolutionised the way we all communicate, and that includes businesses. 90% of all marketer’s report that social media has increased the exposure of their businesses.

But it isn’t enough simply to have a social media presence. Getting your digital marketing wrong can damage the credibility of your business. Here we take a look at some of the most common social media marketing mistakes and how you can avoid them.

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