Back when Google was just a few years old, the company’s management penned down ten things they knew to be true. The first one on the list? ‘Focus on the user and all else will follow’. And then a few years later, they went ahead and invented Search Engine Optimization. Brands quickly replaced user design (UX) and instead opted for SEO-centric design with web pages stuffed with keywords, indexable content and crawlable link structures.
Most smart phones users are familiar with messaging apps and at some point have used at least one, simply because it’s easy to communicate with people who use different devices and platforms. With an array of services like sending voice messages, photos, videos, files and creating chat groups, WhatsApp is the world’s most popular messaging app with 400 million monthly active users. SnapChat (with 100 million active users) and Wickr round off the top 3 messaging apps.