Rather than comparing inbound and outbound marketing, companies should combine these two approaches in their strategy. This will allow them to shape their messaging according to the needs of their target audience, and get more customers on-board.
Yes, it is possible; when marketers use the correct approach for tracking ROI. This blog post will outline the approach to guide them in creating compelling and effective content, and turn audiences into customers.
According to the report of the ALF Business Development, about 43% of brands have been monitoring the return on investment (ROI) of their content marketing. 62% of those surveyed said they find web traffic as the most reliable metric to track the performance of their content marketing. Nevertheless, these brands state that they still find it difficult to attract audiences, and convert them into customers.