Social Media: Getting Your Employees Involved

Social media is an essential part of running a successful business. However, a business can only be as strong as its weakest link. What this means is that it is not enough to use social media yourself; your employees must be involved as well. These people are the glue that holds your business together and like the secret sauce of successful business social media use.

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3 UX Tools You Should Be Using Right Now

By Sandra D’Souza

1. POP Prototyping on paper

POP is a mobile app for Android and iOS that lets you import your sketches by taking a picture. POP automatically adjusts brightness and contrast to make sure your sketches are legible and clear. Create wireframes on your favourite notebook.

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How Do You Know Which Social Network is Right for Your Company?

By Pat Gudhka

If you are a business owner it is very likely that people have told you a million times that you should be using social media to help boost your business and drag it into the 21st century. If you have not done so yet you should be taking this advice very seriously. Social media not only increases sales, but it also increases customer retention. These things are true even if you run a small business. This is something that many companies make incorrect assumptions about. In this case, size really does not matter. Social media platforms are not just for large businesses; they work just as well, if not better, for smaller businesses. They even work well for mom and pop companies. Now that you know this and are (hopefully) ready to dive into the world of social media, how do you know which network is right for you? Read on to find out!

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The ‘Flat’ Look – Passing Trend or Strategic Move?

By Pat Gudhka

Flat design is getting more and more popular with each passing day, and while people often dismiss this style of design as simply altering the aesthetic component of a digital product, take a look deeper and you’ll notice a lot more strategy behind the ‘flat’ look.

Despite the restraints of minimalism, flat design offers sophistication and complexity. It aims to embrace the limits of the screen, streamline designs, make exploring the web easier and faster, and often more functional. It trades in the gradients for plain colours, a reaction to the smothering skeuomorphic designs that we see everywhere.

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User Experience: The Terms You Need To Know

By Pat Gudhka

General terms used in UX and their definitions:

Accessibility

The attributes and characteristics of a system allowing people with limited vision, hearing, dexterity, cognition or physical mobility to interact effectively with a website. Guidelines are available and certain standards can often be enforced in some markets.

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