As my son and I were watching a children’s show one Saturday morning, he saw there a unicorn. He is so amazed that he even asked me, “Mom, where could see a real unicorn?” I told him, “Not at all, son. A unicorn is just a legendary horse-like animal with a pointed horn on its forehead. It is not real. Remember when we went to the Zoo? There is no unicorn there – only zebras and horses.” I can see the disappointment on his face but I want him to know the truth instead of having any false hopes.
Unicorns are legendary. They are just part of people’s wide imagination. And so do these numerous SEO myths that have been circulating the marketing world. I support HubSpot in clarifying the facts about how SEO really works.
Here are 17 SEO myths and why we should not follow them, or at least believe on any of them.
- I must submit my site to Google. False. Google can still search for your site even if you don’t submit it. Your focus should really be ensuring that Google recognizes your website among all the rest. This is further justified by Fang Digital CEO, Jeff Ferguson.
- SEO is all about ranking. False. It may be a fact that top searches usually have higher engagement rates. But as Alisa Meredith mentioned, it is still not a guarantee that you will earn as much just because you are ranked first. It is still best that you make your site useful for all readers.
- SEO is something I can hand oﬀ to IT. False. There are times where technical skills are needed to perform some SEO tasks but it is not advisable that you let your IT manage everything. Paul Furiga emphasizes how IT people may have skills that are not related in managing a Company’s SEO strategy.
- More links are better than more content. Definitely not. I go with 98toGo CMO, Ron Medlin, as he advises Companies to hire a Content Writer rather than a Link Builder. It’ll be more beneficial for the Company to have awesome content on his website than have much links with less quality.
- Meta descriptions have a huge impact on search rankings. False. Meta descriptions are important for users to click through your page rather than it is in making your site on top of the search list, Luke Summerfield said.
- Social media and SEO aren’t related at all. Of course not. Social search is the term we use when it comes to combining Search Engine Optimization with Social Media Marketing. These two should work simultaneously.
- On-page SEO is all I need to rank. False. In order to ensure a great SEO strategy, your techniques should consist of both on-page and off-page optimization components. As Matthew Bivens of 98toGo said, “Efforts should be holistic.”
- Keywords need to be an exact match. No. According to Sam Lowe, Marketing Assistant at Weidert Group, the content of your page should focus mainly in informing the reader rather than informing the search engines. Maximize the use of keywords that is highly related to your Company’s brand.
- There’s an ideal keyword density for my page. False. You are not restricted to repeat your keywords several times per article. A combination of it should also appear on the title itself, the headline and even on the URL.
- The H1 is the most important on-page element. Definitely not. SEO is not affected of how you want to present the main topic on your article. The title tags are just there to present your content aesthetically, Grady Neff insisted.
- My homepage needs a lot of content. Not really. As long as you provide all the necessary information your audience needs, it is certainly enough. Make sure your content tells the story about who you are (as an individual or as a Company), your brand, your products/services, and how the users can benefit from you. This is briefly discussed by John McTigue.
- The more pages I have, the better. False. Jeff Ferguson insisted that it is still best to publish all relevant content only, and make sure that they are of high quality.
- For local SEO, I only need to list my company’s city, state, and/or country on my pages. False. According to Matthew Lee, consistent citations are required in specifying your local address on your entire website. At the very beginning, you need to decide if you’re going to spell put the word “Street” or just abbreviate it as “St.”
- Microsites and other domains I own that link or redirect back to my site will help my SEO. False. Search engines, like in Accounting, do not accept double entries. David Demoe elaborated how important it is if you’ll just focus on creating high quality content to publish on your primary domain.
- Google will never know if I have bad sites linking to me. Believe me, this is untrue. Google has been doing its best to always generate updated algorithms to detect all manipulation attempts. Jaymie Scotto Cutaia even mentioned that exchanging too many links among your Clients might be your ground for a possible penalty.
- SEO is not a usability issue. False. Kelly Kranz, a Content Manager, advises that all SEO practices should aim for a user-friendly output. That way, readers will not just click through your page, but will stay there, read more, will become part of your list of contacts, will be a qualified lead and in the future, will be your loyal Customer.
- SEO and inbound marketing don’t mix. Not at all. SEO is part of the first stage of Inbound Methodology – that is to “Attract” people to visit (and stay on) your site. EVP and Co-Owner of Kuno Creative, John McTigue, have a lot of experiences to prove that.
It is now time to investigate our own SEO tactics. Are we really improving the visibility of our Company’s site? Or we still believe that we will see and ride a unicorn in the future which will help us reach the highest peak of our Marketing success?
Wake up, son. It should be clear already that your marketing goal is really to perform all the best practices to attract site visitors, connect with them for as long as possible and convert them into your future Customers. And once they are your Customers already, keep challenging yourself in ensuring that they stay with you in the long run. (Source: http://hubspot.com)