With the popularity of sites like YouTube, Vimeo, and Metacafe, video streaming is definitely huge on the web these days. But aside from trailers of upcoming movies, vines, as well as music and cat videos, one type of videos that is attracting a lot of attention is the web series. But what exactly is a web series? And as a marketer, why should you be interested in creating one?
According to WebSeriesChannel.com, a web series is like a regular TV series except that you can only watch it on the internet. It is structured the same way as a regular TV series is, with seasons and episodes called “webisodes.” The length of each webisode varies. It can be as short as two minutes or it can be as long as 30 minutes, or even longer.
A web series is a great tool for marketers as it enables them to provide their audience with branded entertainment. It “pushes” a brand’s message, but compared to advertising, a web series is more subtle. In addition, it promotes deeper engagement between a brand and its target market, as well as encourages web visitors to keep coming back. Meanwhile, if you’re planning to create a web series to promote your brand or business, here are some expert pointers you must consider.
Planning is essential
According to comedian, entrepreneur, writer, and filmmaker Amy Rubin, each webisode should be planned carefully. You have to create an outline or a basic idea that you’re passionate about. Otherwise, there’s really no point to creating a web series in the first place, she stressed out. Planning everything carefully allows you to place yourself in a better position to tell a compelling story that grabs people’s attention.
Don’t focus on length
While keeping your webisodes short can help, Rubin said you shouldn’t focus too much on the length of your videos as it can put “unnecessary strain on a script.” Before, video creators are encouraged to keep their videos short because according to the old standard, viewers usually start to lose interest after the three-minute mark. However, Rubin pointed out that as long as you’re consistently providing your audience with good content, it won’t matter to them if your videos are short or long. “If you gain trust with the audience, if you prove that you’re capable of doing something, they’ll watch longer content,” she said.
Stay ahead of schedule
As you may know, consistency is key to succeed in online marketing. Therefore, you should try to stay a few episodes ahead of schedule. According to Rubin, this allows you to maintain a consistent uploading schedule, which helps grow your viewership. However, Rubin warned that it is also a bad idea to create too many videos without verifying if your audience likes your web series or not.
Promote your series
Spread the word about your new web series by using the power of social media and other online channels. Rubin said the biggest thing about creating a web series aside from providing good content is the marketing and promotion of it. After all, how can people watch your series if they don’t know that it exists in the first place?
Engage your audience
As mentioned earlier, creating a web series helps brands better engage their audience. Therefore, make it a point to respond to your viewers’ questions and comments. You should also ask them for feedback so you’ll know how to improve each and every webisodes.
Videos are a great tool for improved online visibility and better brand awareness. So take advantage of their marketing prowess by creating a web series that keeps your audience hooked and captivated. Also, don’t forget to follow the tips discussed above so you can produce quality webisodes for your viewers.