Being human in social media marketing

Why You Should Still Be Human in Social Media Marketing

Most of social media marketing these days is about two things: tools and tactics. But whatever happened to the “social” dimension of social media networks?

While everyone is busy debating the takeover and benefits of artificial intelligence and its incorporation into marketing automation, a potential negative effect of these tools and tactics still lingers: the loss of the “human” voice—the quality and authenticity of human interaction.

After all, isn’t that what social media networks are supposed to be all about?

There’s a greater reason for businesses to pay attention to the power of being human in social media. Social networking done right allows brands to grow their presence online and leverage interaction to have a robust and engaged group of people who actually purchases their goods or services.

Human interaction, supplemented by new technologies, is still key to brand building using social media. One only has to look at the social media landscape littered with big brands to realise that while automating content and interactions might be useful, not having a human voice could lead to inevitable snafus.

As an antidote to the drawbacks of setting automated communications, here are the reasons why human-powered interactions make for a better overall experience in social media marketing.

Authentic Relationship-Building

Small and medium-sized businesses that use social media for marketing purposes sometimes miss out on a major opportunity: the chance to build relationships. In other words, their extreme focus on the marketing aspect occurs to the detriment of everything else, especially business-to-customer relationships.

Why does relationship-building matter so much? Because it’s all part of the customer experience, and customer experience can have a make-or-break impact on the bottom line. Consider these statistics:

  • 70% of buying experiences are based on how customers feel they’re being treated.
  • Australian businesses lose, on average, $720 per buyer because of poor customer experience.
  • Customer experience will overtake price and product as the key brand differentiator by the year 2020.
  • 62% of companies view customer experience delivered by the contact centres as a competitive differentiator.

And in a world where omni-channel purchases and marketing are starting to become the norm, digital aspects of businesses and customer experience occur at multiple touchpoints. When businesses use social media to build relationships with their customers, they can address complaints, comments, and issues as they arise.

Customer loyalty is directly related to customer engagement. Engaged customers are five times more likely to buy only from the same brand in the future. If businesses fail to employ human interaction in addressing negative reviews or feedback, they risk tarnishing customer loyalty and brand impression.

Personalised Communication

Speaking of omni-channel marketing, advanced features that are part of CRMs and marketing automation software give marketers the data and the tools to tailor personalised offers based on past purchases and various behaviours such as clicking through emails and ads. Human interaction on social media allows a sense of face-to-face communication that encourages or coaches a customer to take the next step and actually act on these personalised offers.

If a business has a real individual, for example, speaking to a specific customer and not only presents the personalised offer but then offers to be available to speak further and answer questions, up a line of communication is opened where the customer feels both valued and courted.

The data and insights that marketing automation software gives marketers may be the initialising catalyst, but it’s the undeniable human touch that seals the deal, converts, and closes the purchase.

Emotional Intelligence

Online bots, when they first started out, were low-level programmable responders and were prone to error, often producing out-of-context responses that were likely to turn off customers. But AI is giving marketers the promise of smarter learning and deeper insights so that responses can be mimicked in a more organic way.

While AI is still in the early stages of adoption, it does point the way to a truly streamlined and simplified scheduling of social content. However, it still lacks a core human skill: Emotional intelligence.

The truth is that while social media marketing platforms can do impressive things such as customer response analysis, data collection, and even present decision-makers with options, human emotional intelligence is going to be what casts the final decision in stone.

And when it comes to human interaction and responses on social media, emotional intelligence is the secret sauce that allows the individuals behind a business to actually assess the merits of that incoming data, communicate effectively, and change market behaviour.

Better Audience Insights

Ask a woman who has to commute every day what the true issues of a city’s transit system are. Ask a marketer who spends time speaking and reaching out to specific audience members, one by one, person by person, email by email, following up with comment after comment, what the pain points of that communication are.

Tracking email opens, using tagging for smart segmentation and other direct response and conversion tactics such as tracking reviews, retargeting, and performing voice-of-customer research has positives.

But a marketer who has had to spend time “in the trenches,” and actually interact with customers, listening and then actively responding to their feedback is able to cultivate an almost intuitive understanding of what they need. This translates to understanding and using and knowing precisely which words, actions, and content will help turn engaged audience members into buyers.

Brand Loyalty

These keys to human interaction in social media all work together in a seamless process that triggers long-term brand loyalty. It takes, on average, seven interactions for a customer to even become aware of your brand or business, let alone specific marketing messages. This “Rule of Seven,” is a process that can be further empowered by human interaction.

Yes, the positives to be gained are a value-added experience for customers and a sense that their issues and feedback matter to the business. But, when combined, these four benefits of human interaction also spur brand loyalty, which is integral to a customer’s perception of the brand, choice of purchase, and future behaviour.

Businesses might protest that social media and brand-building efforts are simply moving too fast to populate all the time with new content and still find the time and manpower required to provide consistent responses and interactions. But this is simply a lazy response that reflects a misunderstanding of social media in general.

Firstly, brands don’t necessarily need to be generating new content all the time. In fact, they can build active relationships with other brands and re-share content. There are other tactics such as repurposing and refreshing old content, running contest with strategic partnerships, and influencer marketing they can rely on.

Secondly, brands and businesses with lean teams can always opt to delegate or work with digital marketing agencies. Content marketing can be a well-oiled machine with the right strategy and focus behind it.

The bottom line is, if there’s a will, there’s a way. And the way forward that still works best for brands in terms of social media is human-powered, customer-centric, and also open to new technologies for support.

This article originally came out on Smallville.com.au

Are You Using the Right Social Media Platform for Marketing Your Business?

Are You Using the Right Social Media Platform for Marketing Your Business?

In this day and age of digital dependence and online connectivity, consumer decision-making has become profoundly impacted by peers communicating with each other through social media.

Needless to say, if you want to grow your company and survive the competition, you need a strong digital presence—and no digital presence can be complete without effective social media marketing.

So, What Is Social Media Marketing?

A social media platform is any online site that allows collaboration, communication, and interaction among members of its community, and doing these to promote a brand, products, or services is called social media marketing. You can do social media marketing through posting photos, videos, links to articles, posting your own content, and direct communications to customers and followers on one (or more) of these platforms. This allows your current and potential customers to engage with you in a more “social” and interactive manner online.

Social media marketing also provides a space for your customers to interact with each other and with your brand when it comes to product feedback and customer service issues. With the number of people online today, social media marketing allows businesses to reach a much wider audience compared to traditional forms of marketing.

A great social media marketing plan is a critical success factor for any successful and complete digital marketing strategy. No matter what industry your business is in, social media marketing can help you increase your reach, improve customer communications and loyalty, and even reach new markets. Companies in different industries, from technology and retail to fashion and professional services, have already recognised the significant benefits of adopting it.

How to Choose the Right Social Media Platform

Choosing the right social media platform to market on is at the core of a successful social media marketing strategy. However, making the right choice can be challenging and confusing—did you know that there are over 60 different social media sites in existence?

Just as you need to target a specific customer demographic, you need to target a specific social media platform as well. For a successful social media marketing plan, you need to be using the right social media sites for your industry, business, and target market.

Study Your Options

Depending on your marketing needs, target market, and goals, among others, you may prefer one social media platform over the other. Before deciding though, it’s important to familiarise yourself with at least a few. Some of the more well-known and popular social media sites today include…

Define Your Target Market

When choosing which social media platform you’ll use, it’s important to first have a clear definition of your ideal customer or target market. You need to have a general idea of who they are, their online habits/preferences, what they’re looking for, what they like, and other details such as age and demographics, among others.

Knowing your target market gives you a better idea of which social media platforms you should focus on. For example, if you want to market to young food lovers who usually engage with posts containing stunning gastronomic visuals, you might want to consider both Facebook and Instagram over, say, LinkedIn. On the other hand, if you’re after business professionals, LinkedIn will be your priority. In other words, knowing your target market better lets you avoid wasting time, energy, and resources on social media platforms that don’t quite fit your target market.

Know Your Goals and What You Want to Offer

It’s not enough that you know your target market. You should know what you want to offer and define your marketing goals as well. Doing so allows you to pinpoint which social media sites will be really useful. For example, if you’re a clothing company that wants to market a new line of shirts and dresses to millennials, Facebook and Instagram are obvious choices. On the other hand, Twitter might not be that effective as it’s not really that focused on visual content compared to the other two.

If you’re a car care company that wants to establish itself as an expert in its field, YouTube should be part of your strategy. Through video tutorials on how to, say, care for your car’s paint, you’ll be able to attract more views and spread the word about your products or services as well as give the impression that you’re an authentic, trustworthy company composed of experts who really know what they’re doing.

Now, if you’re after B2B marketing, LinkedIn is a good choice to connect with other businesses that can become partners or potential customers. Through posting excellent content such as blogs and podcasts, Facebook and LinkedIn can also help you establish yourself as a thought leader in your industry.

Don’t Forget to Evolve

Choosing the right social media platform is an important step towards a successful digital marketing strategy. However, it doesn’t end there. As you go along with your business, your target market, marketing goals, even your products or services may change. Likewise, with how technologies and online habits evolve, the different social media platforms may also change in terms of how they reach the market, the content they can effectively carry and promote, and their users.

As such, it’s important to not settle and constantly study, analyse, and assess not just your online marketing campaigns but also the whole social media scene. Doing so enables you to have a proactive approach in changing your strategies, possibly giving you an edge over the competition.

3 major reasons why social media marketing strategies fail

3 Major Reasons Why Social Media Marketing Strategies Fail

Social media is a vital part of a complete digital marketing strategy—it allows you to communicate with a wider audience in a unique way online, reaching more people in the process. Social media acts as a free channel to distribute content, introduce new products, build online visibility, and raise brand awareness, among many others.

But that’s only if you have a well thought-out plan and do things right. The intricacies of social media marketing can make it a challenge for businesses. Truth be told, while social media is a valuable tool for getting more eyes on your brand and your products or services, it is by no means a guarantee of success. So, which are the major reasons that cause social media marketing strategies to fail? We discuss three of them below.

Ignoring Critical Metrics

Metrics are an important part of an effective social media marketing strategy. The data you derive from engaging the market through social media platforms, when analysed, offers a tremendous amount of insights. These insights lead to actionable changes that can improve your strategy and tell you what you’re doing right or wrong.

Many social media platforms provide available data; you can also make use of external analytics tools to gather the stats for you. Ignoring this data is one of the main reasons why your social media efforts will fail—doing so leaves you blind in terms of measuring your campaigns’ effectivity and efficiency. You also end up wasting more time and resources if you don’t analyse the stats moving forward.

Don’t forget to consider the important factors of your social media marketing strategy, such as your target market, goals (e.g. information dissemination vs. increasing sales), and platforms used and look for the stats that are most relevant. This allows you to focus on what you want to achieve and streamline the analysis process by ignoring or giving less priority to secondary information or useless data. Once you’re able to analyse the data, you’ll know what works and what you need to do. It may be a bit of trial and error at first but you’ll get the hang of it as you go along.

Misunderstanding Your Market’s Social Media Behaviour

How well are you targeting your ideal clients or customers in social media? If you don’t correctly identify where your customers are and their social media habits, then you’ll have a much more difficult time achieving success. If you’re able to do so, you’ll have a better idea of when and which social media platforms to target them with as well as the type of content you should post to attract them. Understanding your target market’s social media behaviour goes hand-in-hand with using analytics—the former is what you want to achieve while the latter gives you important numbers on how to do just that.

For example, if you’ve determined that your target market likes watching videos, you could concentrate on pushing visual content on Facebook, YouTube, or even on Twitter, where 82% of users watch videos. You can even determine what time they’re usually on social media, allowing you to come up with a posting schedule that gives the best visibility and engagement for your content.

Using Too Many Platforms

Are you trying to be on every social media platform? If you are, there is a good chance you’re not optimising any of them and just wasting your time. Bad news, especially for SMEs which usually have limited resources and a smaller margin of error. When it comes to social media marketing, it really doesn’t make sense to be on all of the platforms. It’s much better to focus on the ones that are more relevant and related to your brand and target market, and you can find that out by asking yourself questions such as these:

  • Which social media sites do my target markets use the most?
  • What type of social media content do they engage with frequently?
  • Which ones make the most sense when it comes to my brand profile and goals?

Think about it. If your business specialises in fashion, you should have a presence on visual social media sites such as Instagram and YouTube. On the other hand, a new professional services firm which targets professionals and executives will probably find LinkedIn more relevant than, say, Pinterest not only for marketing their services but also for networking purposes. Of course, having a Facebook business page is already a given since practically everyone’s on it.

A great example of a business using the right social media platform is the eco-friendly company Palm Beach Collection. They use Instagram to showcase each product to drum up interest and encourage engagement and now have over 20,000 followers who love seeing their candles, soaps, and other offerings up-close via great photos. Not only is the company showing off their products, they’re also inspiring users with ideas for displaying their products in their homes. Since the company markets products that look aesthetically pleasing and are aimed at people who favour a more contemporary style, making creative image posts on Instagram is certainly a wise move.

As we’ve said, social media can become a powerful tool that pushes you closer to digital marketing success. However, if you’re not careful, you’ll commit major mistakes like these that will jeopardise your plans. So, as with other marketing efforts be it online or offline, it always pays to review your plans and goals carefully, know your target market, and analyse the different tools and channels available to you.

What to do next when you already have many social media followers

So, You’ve Gained a Strong Social Media Following… Now What?

For many businesses, especially small and medium-size enterprises (SMEs), one of the main digital marketing goals is to have a solid social media following. This is, of course, easier said than done.

But what if, through your social media efforts, you already have a strong social media following made up of thousands, hundreds of thousands, or even millions of followers? Is that enough? Do you stop there?

The short answer: No.

After gaining plenty of social media followers, the next challenge is answering the “Now what?” part. It’s time to keep them engaged and leverage your social media presence to ensure further business success and progress through…

Leveraging Your Social Media Following Further

Social media marketing is the method of getting exposure for your brand or products by attracting traffic or attention on social media platforms. Social media is one of the pillars of digital marketing, which has profoundly transformed marketing and advertising in recent years.

Social media platforms are an integral part of digital marketing for many industries, including fashion, tourism, and professional services. They have become an invaluable component of the global marketing conversation and offer a bounty of affordable advertising options compared to traditional media.

Now, if you already have plenty of social media followers, you should intensify your digital marketing efforts aimed at them to maximise social media’s aforementioned advantages. Remember that the more followers you have, the greater the reach you have. Make use of this fact to drive your marketing campaigns to greater heights and gain even more followers in the process.

SurfStitch, an Australian online clothes retailer, has built up around 450,000 fans on Facebook alone by running regular competitions on their website. The company uses these competitions to accumulate consumer data and draw even more people to their Facebook page, further solidifying their social media presence. It costs far less than traditional advertising and has proven to be even more fruitful in terms of marketing their products.

Formulating New Social Media Goals

Your social media plans and goals should be different when you’re just starting out compared to if you already have many followers. The former should focus on enhancing your social media visibility and creating online buzz, the latter should be about making use of your social media presence to boost marketing efforts and generate leads and conversions.

Once social media influence is gained and built on, you will be able to attract a greater audience. This provides better and more direct access to your customers, suppliers, prospects, and even a future talent pool. You then have the power to start conversations, reply to customer issues, and establish your brand as an industry thought leader through insightful social media posts that attract users back to your website and take the next step on the customer journey.

If you don’t adjust your strategy accordingly, you risk getting stuck with having a huge social media following that you’re not really able to make use of. Switching from a “growth” to “reach” mindset allows you to unlock social media marketing’s full potential when you already have a solid base.

Making Sure Your Social Media Followers are Engaged

Your social media following needs attention and must be maintained. For many businesses, social media marketing is not a priority, which means less focus and effort towards keeping followers engaged.

This shouldn’t be the case, especially when you already have a strong social media presence. You should keep your followers engaged by pushing regular social media campaigns and content. This allows your business to remain in the minds of your followers, keeping your brand in the conversation while potentially spreading the word to more people who are unaware of your business, thereby further increasing your reach and potential customers.

Studies show that posting content regularly can keep social media users engaged. Posting at least once a day is considered a minimum for most social media platforms (and at least three times a week on Facebook). Creative campaigns, special offers, and online polls or competitions are great ways to encourage engagement through Likes, Shares, and comments. These activities ensure that your brand appears more frequently on social media feeds while letting your followers know that you’re thinking of them and value their insights and participation.

Delivering Quality Content

After gaining more followers, you should also pay attention to delivering quality content—this is another way to make sure that they stay. Content can be in the form of blogs, podcasts videos, e-books, and infographics, and promoting them on social media not only keeps them engaged but also results in more views for your website.

The key here is quality, so be mindful of what you post. Keep in mind that the number of followers you have can dwindle much faster than you gain them. Posting sub-par content such as badly-written articles, posts with inaccurate or false claims or statements, or poorly-edited videos will have a negative impact on your brand’s reputation, leading to unhappy followers pressing the “unfollow” button.

Defining the kind of content your followers will like depends on your followers, target market, and the social media platform you’re planning to use. For example, if you cater more to professionals, you can push informative, formal, and well-written blog posts on LinkedIn. If you’re in the restaurant business and your followers are foodies, banking on the gastronomic visuals of your products and promoting them on Instagram could be your ticket to encouraging more social media engagement.

In a nutshell, before you post content on social media, make sure that it fits your target market or followers and that it’s made with quality and accuracy in mind.

Being Authentic and Listening to Your Followers

According to the 2017 Sensis Social Media Report, more than 64% of consumers say that they trust a brand that interacts positively on social media. One way of interacting positively with your followers is through authenticity and avoiding being too promotional with your content.

Being authentic is one of the cornerstones of a successful social media marketing strategy. Remember that your followers will know if you only look at them as mere stats rather than people. Avoid blatant self-promotion as well as sounding like a robot in your social media conversations. Your followers will appreciate it if you converse and interact with them because you value what they have to say, not just because you want more conversions. All good relationships are built on trust, including the relationships you build with your social media followers. Authenticity is crucial here, as well as a way to enhance customer loyalty for your brand.

See? Having a huge number of social media followers is not the end goal. Rather, it’s should be treated as the true beginning of your social media marketing journey where you’ll encounter and interact with more people and personalities. Buckle up and enjoy the ride!

Persistent Social Media Marketing Myths...Debunked!

Persistent Social Media Marketing Myths…Debunked!

Are you still storytelling like it’s 2007? Or, is your brand making use of a major tool that is now a regular part of our everyday reality: Social media?

Even though marketers, online entrepreneurs, and even major agency heads like Gary Vaynerchuk preach about the necessity of social media marketing, there are still a staggering number of SMEs that simply wouldn’t touch it with a 10-foot pole.

And even though most of these businesses’ employees will retire to platforms such as Instagram, Facebook, and Twitter when they’ve clocked out of their 9-to-5, at work, social media marketing may be somewhere between taboo and uncharted territory for them.

The truth is that the social media landscape is changing and growing fast, and businesses stand to gain in ROI when they use this tool for gaining more marketing success. While it’s certainly not a magic wand you can wave for instant brand loyalty and off-the-charts revenue, social media is undeniably powerful and should be harnessed.

Too bad many companies are still avoiding social media marketing, no thanks to persistent myths casting more doubt on it. We take a look at five such myths below, and explain to you why you shouldn’t be fooled.

1. Social Media Management is only for the Young

There is a sense among businesses that target older people that their market has simply “aged out”; that if you didn’t grow up with social media, you’re automatically never going to “get it.” The justification often goes like this: “These kids spend all their time on social platforms for fun so…they would be the experts and users, right?”

Wrong. This assumption is simply untrue.

But the justification does reveal something else: It may very well take those who are not used to a particular social platform for communicating with their peers a little longer to get the hang of it. But, as far as user flow goes on social media apps, it’s the design, focus, and features of the app—not the age of the user—that determines how fast they learn to use it.

For businesses new to social media marketing, they may fall prey to this myth, and if their target markets focus on the older generations, they could think that social media is just a waste of time. Fact is, in 2017, over 50% of people aged 55-64 actually use social media. That’s a huge statistic, one that businesses targeting people in that age group shouldn’t dismiss. It also tells us that, hey, they may be old but there’s a good chance your grandma or grandpa is on social media. After all, social media, as a whole, is for everyone.

2. My Customers Are Definitely NOT on Social Media

Many businesses dismiss social media just because they think that their customers are not on it. This thinking is not only negatively simplistic but also downright false. As of last year, almost 2.5 billion people are on social media, so there’s a very good chance that most, if not all, of your target audience use social networks.

Think about social media as simply a new arena to play in. Making the argument that “my customers are not on social media” today is as absurd as saying, “my target audience doesn’t watch television.”

The obvious counter to that is, “Yes. They do. Everyone watches television.”

And you can bet everyone with a smartphone is also on social media. Which is just about everyone in the world at this point. According to a worldwide survey conducted by eMarketer, the number of smartphone users worldwide currently sits at 2.53 billion and is expected to grow to and surpass the five billion mark by 2020.

The point is not whether your customers are on there or not. To continue with the television parallel, the point is whether you’ve managed to snare your viewer’s attention for a few moments in time with your ads and content. Thinking that you don’t need social media because you’re convinced that your audience are not on it will result to missed opportunities to expand your reach and widen your customer base, leaving you at the mercy of the digitally-driven competition.

3. Social Media Just Doesn’t Work for B2B-focused SMEs

If television was all about “glamorising” products and services, making consumers desire them, then social media is the ideal place for “humanising” a brand. Any brand, whether it’s a B2B or a B2C.

There’s a common myth that because social media seems more informal and more personal, it’s somehow better geared for B2C marketing. Those who run social media business accounts are only all too aware of the fact that they’re directly speaking to their audience and interacting with them every single day. And this kind of personal approach is okay when brands are speaking to consumers but when businesses are speaking to businesses, it’s all about professionalism and formality.

However, there’s no reason why businesses can’t be professional and yet human at the same time.

In fact, B2B SMEs have even more to gain from social media marketing, specifically because one of the most important tenets of B2B marketing is the fact that face-to-face meetings between a client and a sales associate is best. And there’s nothing built better to digitally facilitate that sort of interaction than social media.

So, what does this mean for Australian companies? A study funded by the Australian government’s Department of Industry and Innovation found that 93% of business buyers believe all companies should have a social media presence.

Still in disbelief? Canva, the Aussie-born “design platform anyone can use,” is a great example of a fast-growing, incredibly popular solution that is used by users—some of whom are consumers but many of whom are also small business owners. To date, Canva has around 100,000 followers on Instagram, and their Facebook marketing presence is solid and well-maintained.

4. If We Start, We’ll have to be on All Social Media Platforms

So, once you are open to social media marketing, which platform do you focus on? Which combination will make for a killer strategy? Is it Facebook plus Instagram minus Pinterest, with some LinkedIn on the side?

It really doesn’t have to be painful. Making the call on “where” you should be comes down to a combination of factors that culminates in an informed decision which includes who your target audience is, the level of engagement, your brand’s goals, and the kind of content you should produce.

One way an SME can figure out if a platform is right for them is to experiment with the ones they enjoy or are most familiar with. Then, they can study the numbers and see if it’s working out or if they feel they should use another platform, carefully analysing the stats and considering the aforementioned factors.

For example, for a travel agency, Facebook, Instagram, and YouTube are great choices to market their services and expertise which are tied to pleasing, visually-appealing vacation destinations. They can use, say, Twitter as well, but these three should be the main focus because they’re great vehicles to entice their market, banking on great photo- and video-sharing features to get the word out.

To put it simply, no, you don’t have to be on all platforms to make social media marketing work for you—you just have to choose the right ones.

5. It’s Simply Too Painful to Monitor Metrics

Now, this could be viewed as both a myth and a complaint.

It is a myth because the complaint is easily dismissed if you just try and avoid being discouraged. Businesses that find monitoring stats too tedious or time-consuming—perhaps because they’re currently a smaller team—can (and should!) use specific tools to help aggregate all their social media data into one dashboard.

Using smart technologies or a dedicated marketing consultancy service, users can publish and post content to multiple accounts, automate posts, or set up a content and data stream for various accounts, where they can monitor the comments, reposts, likes, and shares across platforms. They can also choose to remain in their zone of operational proficiency and delegate the management and monitoring of these accounts to third-party social media experts.

Platforms will always change and evolve, trying to suit the needs of their customers and users. User experience, in other words, always comes first.

So, while managing social media data can be confusing, even intimidating, it doesn’t have to be that way, even for novices. There are plenty of digital and online tools such as Google Analytics that don’t require a steep learning curve and will help you manage your social media profiles and give you a better idea of what the numbers mean (and what you should do for future success). You just have to be brave enough and take the first step and try these tools that are built with your success and convenience in mind.

These myths, along with many others, are one of the big reasons why many are still not able to reap the rewards of social media for business. If you want to avoid being fooled by these and to learn how digital marketing can take you to the next level, it’s always a wise move to consult with the experts. We at Curate Bee pride ourselves in being partners for brands who want to realise digital marketing’s full potential for business growth and marketing success. With our experience and expertise in digital marketing, we’ll help you build a solid online presence you can turn into a competitive advantage.