What to do next when you already have many social media followers

So, You’ve Gained a Strong Social Media Following… Now What?

For many businesses, especially small and medium-size enterprises (SMEs), one of the main digital marketing goals is to have a solid social media following. This is, of course, easier said than done.

But what if, through your social media efforts, you already have a strong social media following made up of thousands, hundreds of thousands, or even millions of followers? Is that enough? Do you stop there?

The short answer: No.

After gaining plenty of social media followers, the next challenge is answering the “Now what?” part. It’s time to keep them engaged and leverage your social media presence to ensure further business success and progress through…

Leveraging Your Social Media Following Further

Social media marketing is the method of getting exposure for your brand or products by attracting traffic or attention on social media platforms. Social media is one of the pillars of digital marketing, which has profoundly transformed marketing and advertising in recent years.

Social media platforms are an integral part of digital marketing for many industries, including fashion, tourism, and professional services. They have become an invaluable component of the global marketing conversation and offer a bounty of affordable advertising options compared to traditional media.

Now, if you already have plenty of social media followers, you should intensify your digital marketing efforts aimed at them to maximise social media’s aforementioned advantages. Remember that the more followers you have, the greater the reach you have. Make use of this fact to drive your marketing campaigns to greater heights and gain even more followers in the process.

SurfStitch, an Australian online clothes retailer, has built up around 450,000 fans on Facebook alone by running regular competitions on their website. The company uses these competitions to accumulate consumer data and draw even more people to their Facebook page, further solidifying their social media presence. It costs far less than traditional advertising and has proven to be even more fruitful in terms of marketing their products.

Formulating New Social Media Goals

Your social media plans and goals should be different when you’re just starting out compared to if you already have many followers. The former should focus on enhancing your social media visibility and creating online buzz, the latter should be about making use of your social media presence to boost marketing efforts and generate leads and conversions.

Once social media influence is gained and built on, you will be able to attract a greater audience. This provides better and more direct access to your customers, suppliers, prospects, and even a future talent pool. You then have the power to start conversations, reply to customer issues, and establish your brand as an industry thought leader through insightful social media posts that attract users back to your website and take the next step on the customer journey.

If you don’t adjust your strategy accordingly, you risk getting stuck with having a huge social media following that you’re not really able to make use of. Switching from a “growth” to “reach” mindset allows you to unlock social media marketing’s full potential when you already have a solid base.

Making Sure Your Social Media Followers are Engaged

Your social media following needs attention and must be maintained. For many businesses, social media marketing is not a priority, which means less focus and effort towards keeping followers engaged.

This shouldn’t be the case, especially when you already have a strong social media presence. You should keep your followers engaged by pushing regular social media campaigns and content. This allows your business to remain in the minds of your followers, keeping your brand in the conversation while potentially spreading the word to more people who are unaware of your business, thereby further increasing your reach and potential customers.

Studies show that posting content regularly can keep social media users engaged. Posting at least once a day is considered a minimum for most social media platforms (and at least three times a week on Facebook). Creative campaigns, special offers, and online polls or competitions are great ways to encourage engagement through Likes, Shares, and comments. These activities ensure that your brand appears more frequently on social media feeds while letting your followers know that you’re thinking of them and value their insights and participation.

Delivering Quality Content

After gaining more followers, you should also pay attention to delivering quality content—this is another way to make sure that they stay. Content can be in the form of blogs, podcasts videos, e-books, and infographics, and promoting them on social media not only keeps them engaged but also results in more views for your website.

The key here is quality, so be mindful of what you post. Keep in mind that the number of followers you have can dwindle much faster than you gain them. Posting sub-par content such as badly-written articles, posts with inaccurate or false claims or statements, or poorly-edited videos will have a negative impact on your brand’s reputation, leading to unhappy followers pressing the “unfollow” button.

Defining the kind of content your followers will like depends on your followers, target market, and the social media platform you’re planning to use. For example, if you cater more to professionals, you can push informative, formal, and well-written blog posts on LinkedIn. If you’re in the restaurant business and your followers are foodies, banking on the gastronomic visuals of your products and promoting them on Instagram could be your ticket to encouraging more social media engagement.

In a nutshell, before you post content on social media, make sure that it fits your target market or followers and that it’s made with quality and accuracy in mind.

Being Authentic and Listening to Your Followers

According to the 2017 Sensis Social Media Report, more than 64% of consumers say that they trust a brand that interacts positively on social media. One way of interacting positively with your followers is through authenticity and avoiding being too promotional with your content.

Being authentic is one of the cornerstones of a successful social media marketing strategy. Remember that your followers will know if you only look at them as mere stats rather than people. Avoid blatant self-promotion as well as sounding like a robot in your social media conversations. Your followers will appreciate it if you converse and interact with them because you value what they have to say, not just because you want more conversions. All good relationships are built on trust, including the relationships you build with your social media followers. Authenticity is crucial here, as well as a way to enhance customer loyalty for your brand.

See? Having a huge number of social media followers is not the end goal. Rather, it’s should be treated as the true beginning of your social media marketing journey where you’ll encounter and interact with more people and personalities. Buckle up and enjoy the ride!

Persistent Social Media Marketing Myths...Debunked!

Persistent Social Media Marketing Myths…Debunked!

Are you still storytelling like it’s 2007? Or, is your brand making use of a major tool that is now a regular part of our everyday reality: Social media?

Even though marketers, online entrepreneurs, and even major agency heads like Gary Vaynerchuk preach about the necessity of social media marketing, there are still a staggering number of SMEs that simply wouldn’t touch it with a 10-foot pole.

And even though most of these businesses’ employees will retire to platforms such as Instagram, Facebook, and Twitter when they’ve clocked out of their 9-to-5, at work, social media marketing may be somewhere between taboo and uncharted territory for them.

The truth is that the social media landscape is changing and growing fast, and businesses stand to gain in ROI when they use this tool for gaining more marketing success. While it’s certainly not a magic wand you can wave for instant brand loyalty and off-the-charts revenue, social media is undeniably powerful and should be harnessed.

Too bad many companies are still avoiding social media marketing, no thanks to persistent myths casting more doubt on it. We take a look at five such myths below, and explain to you why you shouldn’t be fooled.

1. Social Media Management is only for the Young

There is a sense among businesses that target older people that their market has simply “aged out”; that if you didn’t grow up with social media, you’re automatically never going to “get it.” The justification often goes like this: “These kids spend all their time on social platforms for fun so…they would be the experts and users, right?”

Wrong. This assumption is simply untrue.

But the justification does reveal something else: It may very well take those who are not used to a particular social platform for communicating with their peers a little longer to get the hang of it. But, as far as user flow goes on social media apps, it’s the design, focus, and features of the app—not the age of the user—that determines how fast they learn to use it.

For businesses new to social media marketing, they may fall prey to this myth, and if their target markets focus on the older generations, they could think that social media is just a waste of time. Fact is, in 2017, over 50% of people aged 55-64 actually use social media. That’s a huge statistic, one that businesses targeting people in that age group shouldn’t dismiss. It also tells us that, hey, they may be old but there’s a good chance your grandma or grandpa is on social media. After all, social media, as a whole, is for everyone.

2. My Customers Are Definitely NOT on Social Media

Many businesses dismiss social media just because they think that their customers are not on it. This thinking is not only negatively simplistic but also downright false. As of last year, almost 2.5 billion people are on social media, so there’s a very good chance that most, if not all, of your target audience use social networks.

Think about social media as simply a new arena to play in. Making the argument that “my customers are not on social media” today is as absurd as saying, “my target audience doesn’t watch television.”

The obvious counter to that is, “Yes. They do. Everyone watches television.”

And you can bet everyone with a smartphone is also on social media. Which is just about everyone in the world at this point. According to a worldwide survey conducted by eMarketer, the number of smartphone users worldwide currently sits at 2.53 billion and is expected to grow to and surpass the five billion mark by 2020.

The point is not whether your customers are on there or not. To continue with the television parallel, the point is whether you’ve managed to snare your viewer’s attention for a few moments in time with your ads and content. Thinking that you don’t need social media because you’re convinced that your audience are not on it will result to missed opportunities to expand your reach and widen your customer base, leaving you at the mercy of the digitally-driven competition.

3. Social Media Just Doesn’t Work for B2B-focused SMEs

If television was all about “glamorising” products and services, making consumers desire them, then social media is the ideal place for “humanising” a brand. Any brand, whether it’s a B2B or a B2C.

There’s a common myth that because social media seems more informal and more personal, it’s somehow better geared for B2C marketing. Those who run social media business accounts are only all too aware of the fact that they’re directly speaking to their audience and interacting with them every single day. And this kind of personal approach is okay when brands are speaking to consumers but when businesses are speaking to businesses, it’s all about professionalism and formality.

However, there’s no reason why businesses can’t be professional and yet human at the same time.

In fact, B2B SMEs have even more to gain from social media marketing, specifically because one of the most important tenets of B2B marketing is the fact that face-to-face meetings between a client and a sales associate is best. And there’s nothing built better to digitally facilitate that sort of interaction than social media.

So, what does this mean for Australian companies? A study funded by the Australian government’s Department of Industry and Innovation found that 93% of business buyers believe all companies should have a social media presence.

Still in disbelief? Canva, the Aussie-born “design platform anyone can use,” is a great example of a fast-growing, incredibly popular solution that is used by users—some of whom are consumers but many of whom are also small business owners. To date, Canva has around 100,000 followers on Instagram, and their Facebook marketing presence is solid and well-maintained.

4. If We Start, We’ll have to be on All Social Media Platforms

So, once you are open to social media marketing, which platform do you focus on? Which combination will make for a killer strategy? Is it Facebook plus Instagram minus Pinterest, with some LinkedIn on the side?

It really doesn’t have to be painful. Making the call on “where” you should be comes down to a combination of factors that culminates in an informed decision which includes who your target audience is, the level of engagement, your brand’s goals, and the kind of content you should produce.

One way an SME can figure out if a platform is right for them is to experiment with the ones they enjoy or are most familiar with. Then, they can study the numbers and see if it’s working out or if they feel they should use another platform, carefully analysing the stats and considering the aforementioned factors.

For example, for a travel agency, Facebook, Instagram, and YouTube are great choices to market their services and expertise which are tied to pleasing, visually-appealing vacation destinations. They can use, say, Twitter as well, but these three should be the main focus because they’re great vehicles to entice their market, banking on great photo- and video-sharing features to get the word out.

To put it simply, no, you don’t have to be on all platforms to make social media marketing work for you—you just have to choose the right ones.

5. It’s Simply Too Painful to Monitor Metrics

Now, this could be viewed as both a myth and a complaint.

It is a myth because the complaint is easily dismissed if you just try and avoid being discouraged. Businesses that find monitoring stats too tedious or time-consuming—perhaps because they’re currently a smaller team—can (and should!) use specific tools to help aggregate all their social media data into one dashboard.

Using smart technologies or a dedicated marketing consultancy service, users can publish and post content to multiple accounts, automate posts, or set up a content and data stream for various accounts, where they can monitor the comments, reposts, likes, and shares across platforms. They can also choose to remain in their zone of operational proficiency and delegate the management and monitoring of these accounts to third-party social media experts.

Platforms will always change and evolve, trying to suit the needs of their customers and users. User experience, in other words, always comes first.

So, while managing social media data can be confusing, even intimidating, it doesn’t have to be that way, even for novices. There are plenty of digital and online tools such as Google Analytics that don’t require a steep learning curve and will help you manage your social media profiles and give you a better idea of what the numbers mean (and what you should do for future success). You just have to be brave enough and take the first step and try these tools that are built with your success and convenience in mind.

These myths, along with many others, are one of the big reasons why many are still not able to reap the rewards of social media for business. If you want to avoid being fooled by these and to learn how digital marketing can take you to the next level, it’s always a wise move to consult with the experts. We at Curate Bee pride ourselves in being partners for brands who want to realise digital marketing’s full potential for business growth and marketing success. With our experience and expertise in digital marketing, we’ll help you build a solid online presence you can turn into a competitive advantage.

Social media marketing benefits

These Industries are Really Benefitting from Social Media Marketing

Social media marketing is a fairly new type of marketing as social networks themselves have only recently become a major part of people’s lives.

At the turn of the century, none of the major social media platforms even existed. However, over the past decade, social media has become one of the most effective marketing channels for many brands. Today, more and more businesses are starting to recognise its full potential.

Social media marketing is a collective term for activities used to increase brand awareness, increase online traffic, and boost online presence through social media. This might include posting photos, videos, links to articles and products and communicating with followers and customers via social media networks.

So, which industries are currently really taking advantage of social media marketing? We take a look at a few of them below.


Fashion has always been a social industry. Fashion trends are dependent on the whims of social groups and the public figures they idolise. As such, social media is a natural fit for any brand in the fashion industry. New styles frequently emerge, with popular clothing items and trends popping up all over social media networks and being shared by millions of people in a matter of minutes.

Naturally, the more visual social networks such as Instagram and Pinterest prove more effective for fashion brands. Businesses can post photos of their new releases and lookbooks directly to their social media channels, or employ the help of “influencers” (individuals who have a significant online following and are quite active on social media) to promote their products.

British luxury brand Burberry was one of the first in its industry to fully embrace social media. The brand successfully managed to turn around its fading reputation to become one of the most sought-after fashion brands worldwide. Burberry was one of the first fashion houses to live stream catwalk shows and has run several social media-focused campaigns that have gained worldwide attention, including the Art of the Trench in 2009 and their #Tweetcam campaign on Twitter during the 2015 London Fashion Week.

Burberry has around 40 million followers across 20 different social media platforms and spends 60% of their marketing budget on digital media. This strategy seems to be paying off as they’re one of the top three luxury brands followed on Twitter and Facebook. Overall, business is booming with a 40% increase in sales in the last quarter of 2016.


Tourism is another industry that’s really taken off, thanks to the social media boom. Inspirational content depicting beaches and awe-inspiring locations are frequently being shared on social media, renewing and enhancing interest in tourism globally.

Just like the fashion industry, tourism is benefitting greatly on social media sites that focus on visual content such as Instagram and YouTube and employing influencers to spread the word on tourist spots. One example of a highly successful travel influencer couple is Instagram’s Gypsea Lust and doyoutravel, with 1.9 and 2.7 million followers on the platform, respectively. The duo’s enviable images depict the couple lounging on palm-fringed beaches, sipping cocktails in 5-star resorts, and staring dreamily at the stunning scenery.

It’s not necessary to pay top-dollar to be successful on social media, however. It can be just as beneficial to use free, user-generated content. Such is the case with Tourism Australia and their See Australia campaign. Over 95% of the content (photos, videos) on Tourism Australia’s Facebook page is submitted by users. They may be free, but they’re still effective in promoting Tourism Australia’s campaigns and projects.


Technology is a constantly-changing industry, and one of the easiest ways for consumers to keep up with what’s going on within it is by using social media. Technology companies can easily take advantage of their need for the latest information by posting useful industry news, interesting features, and evergreen advice pieces alongside plugs for their own products and updates on social media.

Just as fashion bloggers can persuade followers to buy a dress simply by taking a photo of themselves wearing it and uploading it on sites like Facebook, social media influencers can also be used to great effect when it comes to marketing technology.

Camera-maker GoPro takes advantage of user-generated content to show off what their cameras are capable of. The GoPro Instagram account currently has 13.4 million followers, and its feed consists mostly of photographs and videos taken by Instagram users on GoPro cameras. They’ve also had huge success on YouTube, especially after they started requesting content from users in 2013, at one point receiving over 6 000 submissions a day. This successful social media strategy was largely responsible for doubling the company’s profits compared to the previous year. GoPro also engages frequently with its followers on Twitter, using the platform as an accessible form of customer support.

Professional services

With regards to professional services, providers must go to where their customers are, and more often than not, that means social media. Social networks provide cheap advertising that can work better than traditional marketing methods and allow professionals to communicate more easily with their clients and potential clients.

LinkedIn is definitely the platform of choice for professionals to promote their services and network with other businesses. However, professional services companies can certainly have success on other social media platforms, too. In fact, 35% of law firms now have a Facebook page while 21% of them use Twitter to promote their business and engage their clients.

US immigration lawyer Jacob Sapochnick has had huge success with social media marketing, so much so that his firm no longer needs to pay for traditional advertising. He averages 4-6 leads a day from his Facebook page and also uses YouTube, Twitter, and Pinterest to market his law practice.

Is your business involved in technology, professional services, fashion, or tourism? No? Don’t fret; social media marketing’s magic is not limited to these industries! Everyone uses the internet and, if you plan your social media marketing efforts the right way, you’ll also reap similar rewards.

This post was originally published on Smallville.com.au

Avoid these Crucial Mistakes if You Want to Be Successful in Social Media Marketing

Social media has revolutionised the way we all communicate, and that includes businesses. 90% of all marketer’s report that social media has increased the exposure of their businesses.

But it isn’t enough simply to have a social media presence. Getting your digital marketing wrong can damage the credibility of your business. Here we take a look at some of the most common social media marketing mistakes and how you can avoid them.

1. Posting the Same Content Across All Social Networks

Social networks are not all created equal. Each platform attracts different user demographics, and therefore the people that use them will be interested in different types of content.

  • Facebook is the most popular social network, with over 2 billion active monthly users. 83% of all online women and 75% of all online men have Facebook profiles. The platform attracts all age groups, but the majority of users are aged 18 to 49. Due to the generic nature of Facebook, users are interested in a wide variety of content. 62% of marketer’s rate Facebook as the most important social network for marketing.
  • Instagram is used almost exclusively for photo and video content, and 90% of its 700 million users are aged under 35. This makes it the ideal platform for reaching your target audience if your products have a lot of visual appeal and are aimed at younger consumers.
  • LinkedIn has 106 million monthly users. While only 31% of online men and 27% of online women use LinkedIn, it is used by 45% of people who make US$45,000 a year or more. Therefore, it is a good platform to choose for B2B marketing and sharing in-depth information that is likely to prove useful in people’s careers.
  • Twitter users are the most likely to click on links; they account for a huge 92% of all interactions with tweets.
  • YouTube is now classed as the second largest social network and only provides video content. It’s 1.5 billion active users watch 2 million videos on YouTube every single minute, so it’s the perfect platform for sharing video content, whether for business or for leisure.

It’s important to research your target market when you are devising your social media strategy. Doing so helps ensure you are using the appropriate channels and sharing the right types of content to attract potential customers. Downplaying this advice can lead to unnecessary and wasted social media effort and spending.

2. Being Too Promotional

Content marketing differs from other types of marketing in that it’s about building awareness of your brand by offering value to consumers in other ways, such as by providing them with useful information about your industry to help them make informed purchase decisions, rather than overtly promoting your own brand. Social media users are savvy consumers, and 76% of them don’t trust advertising content, viewing it as ‘very exaggerated’ or ‘somewhat exaggerated’.

Instead of advertising, social media users want to form connections with brands through meaningful, informative content. Facebook, for example, ranks posts in each user’s News Feed based on how relevant it thinks each post is likely to be for that person, so it’s important to think about what content is likely to be most useful to your target audience if you want maximum brand visibility.

Don’t make exaggerated claims or overdo the promotional language; it’s worth bearing in mind that 86% of social media users rate honesty as the behaviour they most want to see from brands online.

3. Not Interacting Enough

The whole point of social media is that it is social. Users interact with brands on social media in a similar way to how they interact with their friends; liking, sharing, commenting on content and sending direct messages. If you want to build good relationships with your followers, it’s important to reply and participate in discussions around your brand, so your customers feel they are being listened to. It’s worth remembering that being responsive is the behaviour most likely to make social media users purchase from a brand.

Quick responses are expected by social media users; 22% of Facebook users and 29% of Twitter users expect brands to respond to them within 24 hours, so it’s not enough simply to post your content and forget about it. It’s important to get into the habit of checking your social media accounts every day and taking the time to respond to comments and messages; otherwise, you can harm your brand’s reputation in terms of responsiveness and customer service.

4. Concentrating Heavily on Trending Topics

While highly topical posts can give your following a boost by going viral, it’s likely to fade quickly, along with many of the people who followed you because of it. Evergreen content; content that will still be relevant in months and years to come, is likely to keep your business prominent for longer, as social media users will keep sharing it.

Evergreen content gives you a better opportunity to let your followers know what your business is about and what it stands for and is more likely to attract loyal followers who value information that is likely to stay relevant for a long time. This builds lasting relationships with your customer base and establishes you as a trusted source of information within your industry.

5. Posting Only One Type of Content

Users like variety, and it’s important to know that different types of content appeal to different users. As such, by sticking to one type of content all the time you are restricting the audience you’re likely to appeal to. If you only ever post written content, you should consider using other formats, too. Statistics show that four times as many consumers would prefer to watch a video than read text on the same topic. This is also true for 59% of executives.

A lot of users also like to feel more involved with the brands they follow. Posting interactive content can be a good way of achieving this; 53% of social media marketers now use quizzes, competitions, and interactive infographics as part of their marketing strategies.

By avoiding these common mistakes, it’s truly possible to use social media to achieve awareness for your brand and build long-lasting, trusted relationships with your followers. Set out with a clear aim of what you want to achieve, make a detailed plan, and remember to think about what your audience wants at all times.

This way, you’ll have a better chance of not only using social media to promote your business but also successfully employing digital marketing to achieve an awesome online presence.


This post was originally published on Smallville.com.au

Are You Using Your Social Media Weapons to Build Your Brand Presence Correctly?

These days it’s certainly impossible to ignore social media, everybody seems to be using it!

But it’s become much more than just ‘social.’ When used correctly as part of a carefully planned digital marketing strategy, it can be one of the most effective ways for building your brand presence online. Here we offer several key social media marketing tips for small- and medium-sized enterprises, enabling you to harness the true power of your social networks in order to engage your target audience and build for your business an effective and truly awesome online presence.

Social Media Marketing Explained

Marketing your brand on social media is all about creating relevant content that will engage your followers, prompting them to interact with it through things like comments, likes, and shares. Through social networks such as Facebook, Twitter, and even LinkedIn, you can promote your brand and what it offers, as well as build awareness and a unique online identity for your business.

Sounds easy? There’s actually a lot more to it than you might think, which is why it’s essential to access the right social media marketing tools if you want to make it work effectively for you.

1. Understand the different platforms

Each social network attracts different demographics, and users won’t be attracted to a brand or content that doesn’t seem relevant to them. Before you even get started on social media, one of the most important online profile tips is to understand your target audience so you can identify which social networks they’ll use, and tailor your content accordingly.

While Facebook is by far the most popular social network, attracting users of all ages and social groups, other channels are less diverse. Instagram, for example, appeals to the under 35 audience who like to post or view photos while LinkedIn is mainly used by business professionals.

By choosing the right social networks, you’ll be able to create digital marketing campaigns that target the right audiences; the people you want to market to the most and even potential partners that can take your business to the next level.

2. Offer something for nothing

Social media marketing differs from other forms of digital marketing in that it’s not necessarily directly promotional or sales-driven. Instead, it’s about offering them ‘something for nothing’ in the form of the content that you share. Sharing well-crafted, high-quality, useful content will establish you as an expert in your field, and build trust with your followers, which will encourage long-lasting relationships with current and even potential clients.

The more quality and value you offer in your content, the more your followers will want to share it, which means that all their contacts will become aware of your brand as well and will potentially want to follow your business themselves. This is important because social media has a significant influence on the purchasing decisions of its users. For example, in 2015, 52% of consumers were influenced by Facebook in both online and offline purchases they made.

3. Listen and interact

The whole point of social networks is that they’re about socialising. It’s not enough just to post content regularly. You need to engage with your followers in order to gauge their reactions and show them you’re interested in them as people. Read the comments they’ve written and join the discussion yourself by replying. This will make your brand seem approachable, relatable, and friendly. Remember, if your business seems intimidating or has an ‘unfriendly’ virtual persona, less people will want to interact with your brand online, which leads to lesser promotional value and potential.

Many users will ask you direct questions on social media. It’s important to respond promptly. Twitter users, for example, tend to expect a response from a brand within one hour! You should be checking your social profiles several times a day and allocating time to respond to questions and comments.

This has several other benefits for your brand. The more people interact with your content, the more other users will see it, and want to follow you themselves. In addition, the more your content is liked, commented on, or shared, the higher it will rank in search engine results. This is why one of the most basic content marketing tips is to always link your social media marketing tools back to your website to create as many potential leads as possible. Using hashtags is another popular way of starting a discussion around your brand, and these can very quickly attract large amounts of participants.

Interacting with your audience through social networks also gives you a better idea of what you’re doing right or wrong in terms of your brand and its products or services (through online feedback), giving you a heads-up on what to improve on for your business.

4. Track your results

If you’re going to use social media marketing effectively, it’s vital to track your results. Notice which of your posts are receiving the most attention, and tailor the rest of your content accordingly. It’s also worth using an analytics package to identify how users are interacting with your content, and which platforms are creating the most click throughs to your website. This way you can learn more about your target audience and adjust your social media strategy to target them more accurately.

There are several social media analytics tools available online. If you’re dead serious about using social media marketing for your business, using them is a wise choice.

An Australian Social Media Success

One example of a brand that has successfully harnessed social media is Frank Body, an Australian natural beauty brand founded by Jess Hatzis. Having launched the business with less than $10,000 and initially offering just one product, Hatzis built her brand entirely using Facebook and Instagram. By creating honest and often cheeky content, Frank Body has grown to be worth over $20 million, with customers in 149 countries.

To build a successful brand on social media, it’s not enough simply to have a presence on a few social networks. You have to be using them correctly, creating the right content, and aiming it at the right people. Getting it wrong could harm your brand, and in this day and age of digital connectivity and dependence, you really can’t afford to be left behind in the online race.

This post was originally published on Smallville.com.au

Introducing, the New and Improved (But Still Super Awesome)
Lite Social!

We’re pretty sure you’ve already heard of the saying “death and taxes are the only sure things in life,” or something to that effect. Allow us to add one more thing to the list: Innovation.

We’re not exactly trying to give a more positive twist to the aforementioned adage. Rather, we’d like to highlight that point by introducing you to the new and improved Lite Social!


For the uninitiated, Lite Social is Curate Bee’s social media marketing service which helps clients gain a strong online presence via the social media. Perfect for individuals and SMEs which are just starting out with their social media efforts, it’s a great way to boost customer engagement and build brand awareness online. We’ll research the kinds of articles that fit your expertise, niche, or preferences and, using Lite Social, curate and share them via your social media profiles, from Facebook and Twitter to LinkedIn and even Instagram. And because we want to make sure you also have control over what gets to be curated and shared, Lite Social also allows you to manage all suggested articles as well as personalise your posts.

All these work towards the goal of establishing you or your brand as a thought leader in your field through the power of social media.

We did say something about innovation, right? We want to serve you guys better so we decided to innovate and make Lite Social even more awesome than it already is!

What’s new with Lite Social?

In many ways, the new Lite Social is an entirely different beast compared to the old one. For example, there’s a new login page (and a new login URL). To make things easier for you, we’ll keep your registered email address and send you a temporary password which you can then change to the one you prefer. You’ll still be able to connect your preferred social media profiles to the new Lite Social. Don’t worry—just like before, you won’t have to share with us any of your login credentials to protect your privacy.

Then there’s the new Dashboard where you can tinker with your all-important Lite Social settings. You can also view posts and tweets shared and your audience’s comments on them via the Inbox, which also allows you to reply, repost, or retweet without the need to login to your individual social media accounts.

Through the Outbox, you’ll able to manage your content, from scheduling posts to approving articles for social media sharing. You can also create and share promotional posts, events, photos, and customised messages by clicking the Compose button—a new feature that we’re sure you will love! You could also view your reports through the Measure tab to give you a better idea of the effectiveness of your Lite Social campaigns. How’s that for convenience?

These features come together to give you a well-managed, streamlined, and more convenient way of building and strengthening your brand presence minus the hassle and stress—we’ll handle that for you!

Last but definitely not the least, for our existing clients, we left something quite important unchanged: the monthly subscription fee. All these super features for the same price! How’s that for a good deal?

Here at Curate Bee, we value innovation especially if it means being able to provide you [our clients] with better and more effective services to boost your digital marketing efforts. This is why we decided to implement these changes. In this case, change is definitely good!

Of course, this blog is basically just an overview of the new Lite Social. So, if you want to get down to the specifics, we highly recommend clicking the links below.

About Lite Social
What’s New in Lite Social?

Need more information? Shoot us an email at wecare@curatebee.com!

Need More Business Leads? Social Media to the Rescue!

Need More Business Leads? Social Media to the Rescue!

As we all know, one of the keys to business success is increasing the number of leads you’re generating. Many business owners don’t instantly think of social media as a tool for lead generation. However, when utilised strategically and correctly, it could increase the revenue of your business by as much as…

We know we have your attention now so read on to see how!

But First, What is Social Media?

We are all aware of social media, and most of us use it. It is any app, digital platform, or website that allows users to connect with other people and interact with the content other users share online. This is generally known as ‘social networking’.

Aside from being used to connect with friends, social media is increasingly being used by businesses to generate and increase audience engagement and brand awareness, as well as cultivate new leads and sell products. After all, 2.34 billion people worldwide now have at least one social media profile. That’s an audience worth tapping into, but if you want to use social media successfully to grow your business, you have to know how to do it right.

Key Advice for using Social Media to Gain More Business Leads

1. Know your target audience

Many digital marketers make the mistake of sharing the same content across a variety of social networks and online audiences. This is a mistake because each social media platform attracts a different demographic, and they interact very differently with the platforms they choose. If you want to get the most out of your social media marketing, you have to know whom you’re hoping to target and use the appropriate platforms.

Here are a few details which can help you out:

  • Facebook is the most popular social network overall, with 83% of online women and 75% of online men having Facebook profiles. The ages of Facebook users typically range from teenagers to those over 70, so it’s good for attracting a wide demographic.
  • Instagram is the fastest growing social network. It appeals more to younger people, 90% of its users are aged under 35.
  • LinkedIn is mostly used by professionals who have more spending power than those who use other social networks. As it is more about business connections rather than personal ones, it’s a primary choice for digital B2B marketing.

There’s no reason why your business shouldn’t use a variety of social media platforms, but you should make sure you research the audiences of each one first and adjust your content accordingly for maximum appeal and reach. Doing so also gives you a better idea of which social media platforms fit your marketing targets and ideals and those that don’t.

2. Post interesting and relevant content

It’s not enough just to have profiles on various social media platforms; you should also be able to build brand awareness through them. This means attracting more followers. This will start to happen organically if you share content that people are interested in – the more people ‘like’ and ‘share’ your content, the more chances their contacts become aware of your brand and be interested in it themselves. 92% of buyers trust products and services that are recommended by their friends and family. Social media works in a similar way. If someone’s friends are talking about your business, he or she is more likely to follow your brand wanting, at the very least, to know what the fuss is all about.

3. Interact with your followers

One of the main advantages of social media is that it allows your audience to engage you and your business without having to be present physically. This can work for you if you also exert effort to interact with them, doing things like taking part in discussions in the comment section of your blogs or social media pages and replying to direct messages frequently. This will make your business seem approachable, relatable, and friendly, and will make your audience feel more involved with what you do.

If you’re consistent, they’ll be more encouraged to interact with your brand on social media, increasing your chances of promoting your brand further, resulting in more leads, knowing what they like or dislike about your business (insights which you can use to improve your products, services or business processes), or even making a sale.

4. Optimise and share for mobile

There are currently 1.65 billion active mobile social media accounts, and this number is growing by a staggering 1 million per day. As such, it’s important that all your content is optimised for mobile devices. This also offers opportunities if you tend to generate a lot of local business. As your audience will be accessing their social media accounts while they’re out and about through their phones or tablets, offering special local promotions or discount codes, for example, will attract them to your business.

Sharing content that’s both mobile and desktop friendly on social media also increases your brand’s visibility, ensuring that what you put out there will be seen or heard by more people. Ignoring mobile in your social media and content efforts, however, is a big no-no. For example, a visual, ad, or graphic that renders badly on mobile will reflect negatively on your brand’s reputation, especially if it happens frequently.

5. Use video

Video is essential as part of your social media marketing strategy. It is expected to account for over 80% of all consumer internet traffic by 2020. Also, videos are shared much more than other types of content. Video gives you the opportunity to create narratives around your brand, engaging your audience by involving them in a story that evokes emotion, without being too promotional.

A couple of facts to convince you that video should be an integral part of your social media efforts:

  • Social media sites like Facebook give more prominence to video compared to other types of content.
  • YouTube reaches more viewers aged 18 to 49 than television, with two million videos viewed every minute!

6. Consider paid advertising

Most social media platforms now offer paid advertising, with a range of options to suit your marketing budget. Social media algorithms favour paid advertising over organic content, so your posts will be seen by a lot more people if you shell out a bit of cash. In fact, almost 60% of social media marketers believe that paid social media advertising is more effective than just having organic posts.

An Australian Social Media Success Story

The success of Pearly Whites, a popular Australian home teeth whitening brand, is attributed directly to its social media marketing strategy. 27-year-old managing director Jake Munday grew the business by 10,000% in just over a year by attracting more than three million followers on social media. He now earns around $40,000 per month.

Jake is not alone in having harnessed the huge potential of social media to make a success of his business. Social media works, and it should be an essential part of your marketing strategy if you’re serious about generating more leads and growing your business.

This post was originally published on Smallville.com.au

Small business in a niche market? How to outgun your competition in the Wild West of social media?

Small Business in a Niche Market? How to Outgun Your Competition in the Wild West of Social Media?

Being a small to medium-sized enterprise (SME) can be challenging enough, but to be a gunfighter in a niche market is to climb yet another mountain of competition and potential anonymity. The savvy SME social media marketer can turn that mountain into a molehill with a careful social media strategy and clever usage of online and digital tools.

In fact, social media levels the playing field to the extent that the SME might find itself effectively armed, marketing-wise, even when face-to-face with a faster gun in the form of a bigger corporation. As such, it is best to become competent in social media marketing to have a better chance of attracting more interest and creating more buzz in a niche market.

Social media is a very wide street in a very big town. In that sense, marketing in this desert is just like the Wild West: almost anything goes, no real rules and sometimes a stampede happens. Social media marketing is a lot more fun than traditional marketing though, so enjoy pushing your brand into the hide of your competitors and showing it off to your loyal customers.

Here are a few bullets you can arm yourself with:

Don’t Bring a Knife to a Gun Fight

Be as creative as you dare. The more creative, the more unusual, the more “out there” the approach, the more viewers and followers pay attention—particularly Generation Y. They have seen it all and know it all already, so you will have to “bring it” and be bold if you expect to get them to pay attention. The Big Old Guns a.k.a. bigger companies in your field are hiring young guns doing this, too, so don’t expect them to sit by and let you take anything.

This is especially true if you’re in a niche market, which also means you might be more constrained in terms of what you can do with your social media strategies and content. Just another reason to be more creative since there’s a good chance the competition will stick to their “tried and tested” techniques, opening them up to the risk of being, well, boring.

Be Faster on the Draw

Research from Akamai and Gomez.com has shown that you have as little as two seconds to get the attention of a reader before they go somewhere else, and that includes the load time. The same report shows that the older people might wait as long as six seconds. What does this mean? Well, it just means it’s much better if you’re faster in terms of loading your social media content and getting your point across because, at least in this sense, patience is not a virtue.

Since you’re already in a niche market, you’ll be given a fewer set of eyes to attract. All the more reason to not let them ignore you and look at another company’s social media profiles—a risk which increases if you’re slower to the draw with your social media load times and campaigns.

Link Your Content to Your Other Social Profiles

Many social media platforms allow sharing to other platforms. Leverage this ability, as doing so will draw your audiences and encourage them to follow your other social media marketing attempts, giving you better odds of making a conversion (making a sale or other positive actions towards your brand or your products) occur.

Make Sure All Content is Mobile-friendly

Mobile devices are now becoming the primary platform for content viewing. Mobile usage has passed the 50% mark in the last couple of years and will likely require a little adjustment by marketers. It is crucial that this occur. Forrester Research predicts that 70% of content will be delivered to mobile devices within four years. It is already at 70% in Japan in the field of retail and consumer goods and is at 69% in Australia and New Zealand.

So, while you might be in a niche market, it’s safer to assume that this trend applies to your target market as well. Creating mobile-friendly content gives you a better chance of reaching them while they’re in transit and away from their laptops or desktop computers, increasing potential views and conversions. It’s also not enough that your content be accessible via mobile devices, they must look, at the very least, decent on them as well. Badly-rendered images and social media pages on mobile will only annoy viewers and be a negative for your online reputation.

Learn and Adjust

There are considerable benefits to being an SME walking tall on the mean, dusty streets of social media marketing. The payout can be considerable, but just like prospecting, there are risks. You will make some errors—just learn fast and recover.

Here are some of the gold nuggets you might just find:

  • Increased revenue from incremental sales made online.
  • Access to new global markets.
  • Opportunity to discover new SME partnerships and collaboration opportunities.
  • Heightened brand awareness.
  • Continual networking opens avenues to new resources.
  • Put a “fresh face” on your old company.

All the more reason to get your guns out and make social media marketing a priority. If you’re new to the scene, a bit of trial and error is expected before you reap the aforementioned rewards. Carefully study the plans that work (data analytics tools are available for this) and those that don’t. Adjust accordingly and learn from your mistakes. This is crucial for smaller businesses in a niche market since they have less viewership available to them compared to companies in more mainstream markets.

However, if you do this right and are able to adjust your social media content and strategies effectively, you’ll have a better chance of not only getting greater online visibility and brand awareness but also building a nice reputation as the company that does noteworthy social media marketing campaigns in a niche market. Your target audience already knows who you are and will anticipate what you’re up to next.

If You Feel Outgunned…

If you feel you have limited bullets and weaker guns in the Wild West of social media, don’t hesitate to call for back up. By that we mean investing in digital tools, attending seminars or hiring a third-party digital marketing agency to help you out, especially if you’re just starting out. Not only will this help you improve your strategies, you’ll also fast track the learning process.

Combined with your own trial-and-error learning and experiences, you’ll be able to improve faster and be on your way to truly knowing how to use social media marketing for driving a smaller business in a niche market to greater heights.

So don’t hesitate to contact us; we’ll help you out, partner!

This post was originally published on Smallville.com.au

Clueless About Social Media Marketing? Here’s What You Need to Know

Social media marketing is a blessing for small and medium-sized enterprises or SMEs. It is relatively easy to do and can be very inexpensive, therefore it can help level the playing field for these smaller companies in terms of marketing their brands online.

An SME can have a social media presence that is as effective as a large company’s. But what if you haven’t started yet? Don’t worry—it’s definitely not too late! Here’s everything you need to know about getting started in social media marketing for your business.

What is Social Media Marketing?

Social media is a sort of catch-all term for various networks that people and businesses use to communicate online. What makes it “social” is the fact that people share information with other people in their networks. If a person communicates with your company on social media, the people in that person’s network will also be able to see your social media presence.

Social media marketing is simply a way to promote your business using the same social media tools. For example, you use Facebook and Twitter to stay in touch with friends and family. You use them in the same way to stay in touch with your customers, promote your brand, and market your products or services.

How Is Social Media Marketing Different from Other Kinds of Marketing?

The difference between social media marketing and other forms of marketing can be summed up in one word: engagement. When you take out an ad in a newspaper or magazine, you’re assuming that a potential customer will see that ad, read it, and seek out your business to make a purchase. The same goes for direct mail, TV, and even billboards. That’s a lot of assumptions!

With social media marketing, you are meeting your prospective customers where they are. They are already on Facebook, Instagram, Twitter, and LinkedIn. If you are there too, you can get in front of them—and here’s where the magic happens. Once you get in front of them, you can engage them and get them to interact with your brand. They can watch a video about your product, participate in discussions, or view photos which they can then share with those in their networks. This in turn creates more buzz for your business. The more people talking about and sharing what you put on your social media accounts, the better your chances of reaching more people and generating more leads for your business.

Social Media Marketing by the Numbers

The number of people using social media is truly astounding. As of May 2017, Facebook—the biggest social network out there—has 1.94 billion active monthly users. That’s 1.94 billion people who use Facebook at least once every month. It also reaches every demographic, most age brackets, and different income categories. Meanwhile, there are over 5 million businesses which use Instagram to promote their wares. Instagram—or simply IG as millennials like to call it—is a photo-sharing social network, so if your products or services have any visual appeal, it will be useful if you’re on IG as well.

According to updated stats, around 95% of people aged 18-34 follow at least one brand on social media. Also, visual content (photos and videos) are 40 times more likely to be shared on social media compared to other kinds of content. In the land of the little blue bird a.k.a. Twitter, there are currently around 320 million active users worldwide. Back to Facebook, there are around 40 million active small business pages.

So what does all this tell us? Simple: Ignoring social media marketing is basically akin to hiding your brand from lots and lots of people.

Advantages of Social Media Marketing

The biggest advantage of social media marketing is its viral reach. You are engaging with your customers and they are engaging with their network. Essentially, you are turning your customers into ambassadors for your brand. Your products may never come up in face-to-face conversations between friends, but they will come up on social media and people might just share them, potentially growing your business organically.

For example, in February 2016, the total amount of views generated by Facebook videos is an astounding 199 billion. That’s just for one month—imagine if a chunk of that was generated by a video you created for your business. Impressive, yes?

Of course, it also goes without saying that you must be careful with what you post and make sure your products and services are actually good before promoting online. Because, while going viral on social media can really be a big boost for your marketing efforts, it can be destructive for your brand as well. You don’t want word to get out about a major mistake your business made or a sub-par product your company created now, do you?

Setting Yourself Apart

With all the people and businesses using social media, it can get a little crowded. Make sure you set yourself apart from the crowd by bringing your brand to the fore. Your social media accounts should have a common theme and be brand recognisable. You could adopt a social media personality that will draw positive attention to your brand and make it stand out more. Be warned though; you should be consistent with how you set up your social media profiles—confusion is never a good thing!

You could also focus on what makes your business better or your products and services unique. Building on your business’ unique selling proposition will directly communicate what you want to say to your online audience, which is probably something like, “Here we are, check out our products, and see why they’re better than the rest!”

You should also devote time to being active on social media and consistently communicate with those on your business’ social media networks. Remember: the social media world, as a whole, has a very short attention span. If you’re dormant for too long or become uninteresting, your followers will soon forget about your brand.

Getting Started

There’s a lot to learn about social media marketing, so try not to get overwhelmed. Take it one step at a time. You can start with the network you use the most—this will probably be Facebook, although it could be Twitter or even LinkedIn—only this time you must adopt a business approach. This will help familiarise yourself in terms of what needs to be done. It also pays to assess your options and answer key questions. Which social network does your target market visit the most? What kinds of content do they like? What kinds of content should I share?

Admittedly, social media marketing can be a hit-or-miss affair in the beginning but, in time, you’ll be able to get the hang of it and know which social media strategies work best for your brand. However, if you really need to jumpstart things and get useful advice and guidance on social media marketing, don’t hesitate to contact us at Curate Bee. Our busy “bees” will be hard at work in helping you build a social media presence that will do wonders for your business!

Still Don’t Have an Online Profile? Here’s Why It’s a Must for Your Business

Any business that does not yet have an online profile is perhaps not aware of the many benefits that come with it and an accompanying social media strategy. Just look at established companies—the likes of Amazon, Google, Dell, and Microsoft are using their online presence to grow and are experiencing immense success.

These companies were early adopters of the internet and established their brand profile online. They also leverage social media to its maximum, continually sharing interactive and engaging content with their customers. With these big businesses as real life examples, it goes without saying that having an online profile for a business, especially small and medium-sized enterprises or SMEs, is a step into the right direction.

But just in case you need more convincing, read on!

What is an Online Profile?

An online profile is not a single item or piece and is not in only one place, but rather is an amalgamation of pieces that together represent a business’ brand on the internet. The components that comprise an online profile are unique for each enterprise. Some businesses have only a domain and a basic non-interactive website; maybe even just single page on a shared domain. This is the minimal online profile and is likely not particularly effective in terms of marketing online. Others have built a strong presence not only through a dedicated website but also by leaving a digital footprint on social media and other online platforms.

What are the Components of an Effective Online Profile?

An effective online profile will, at the very minimum, include a complete website, with the business profile, contact information, and ideally engaging online content the company wants to share with its customers. Next the SME will want to dip their toe into the interactive social media space using the current popular platforms (Facebook, Instagram, Snapchat, Twitter, Tumbler, etc.). It is wise to participate in a few of these at least, linking them where possible to have a better chance of gaining more followers and interactions.

Developing professional, high quality online content like short videos (leveraging free and paid video sites), the SME can share their content in a manner that engages. Adding further components completes the strategy, with marketing tools like email, newsletters, and a regular blog allowing the SME to tell an ongoing “story” of their business and to help drive views and clicks. With a more complete online profile containing these components, a business can more effectively represent its brand and products/services online.

5 Solid Benefits for an SME of Having an Online Profile

Many businesses are familiar with online profiles but don’t yet see how having one can be a useful tool. The competition online and offline is fierce in nearly every field. According to recent studies there are now 2.1 million small businesses in Australia alone. An online profile is another tool an SME should carry in its competitive tool belt. Below are five reasons why:

Increased sales

An online store is open 24 hours a day, seven days a week, and requires no additional personnel to man (aside from developers on standby, unless live persons are regularly needed for a live chat with customers). This relates more to those in retail; it’s always better to have more options in terms of marketing and selling your products.

Exposure to new global markets and customers

It is now as convenient to buy a product from a large established company in the U.S. as it is to purchase from an SME online in Sydney. Many people prefer the SME for service reasons. Don’t miss that chance to build new client relationships. Having an online profile makes you more visible and easier for potential clients—even those overseas—to know more about your business and your offerings.

More effective and rapid communication with clients

Having an online profile via digital platforms gives you the speed and convenience of electronic communications and feedback, which in turn bolsters the service (and after-service) capability of your business, allowing it to respond more rapidly to clients. And we all know that happy clients are great for business, especially in terms of promotions.

Increased brand awareness

With an effective online profile, an SME will enjoy the ability to reach more clients than by word-of-mouth in the physical world. More awareness equals more brand power, which ultimately translates into more loyal customers and more sales.

A chance to compete with the big guns online

The internet levels the playing field considerably for all businesses. Online, an SME’s website, social media profile, and other components of their online profile has the same opportunity as the largest companies in the world to get the attention of a potential buyer and close that sale. As long as the online profile is executed and managed effectively, it will be able to bring in the same kind of advantages more established companies are currently getting via the internet.

Many Australian SMEs are Already Succeeding with their Online Profiles

All an interested digital marketer looking for proof needs to do is browse the web and he or she will find a plethora of real-world examples of small companies that have made a large impact using their online profile.

One nice example of an Australian SME that enjoyed the benefits of having an online profile is the company Shoes of Prey. A quick read reveals that 10 million pairs of shoes were sold on their website. It is clear from reviewing their website that the business has been working diligently on their online profile, leveraging social media and online tools like Instagram, Twitter, Pinterest, Facebook, email, online feedback, and more.

Shoes of Prey’s success tells us that the benefits of having a strong online profile are not reserved for the big companies. Diligence, patience, proper management, and the strategic use of digital tools combined with enthusiasm for what the internet can offer ensures not only having an online profile but having one that’s effective as well.

Convinced now that having a legit online profile is beneficial for your business? If you need help to get started or to strengthen your current online profile, don’t hesitate to contact us. Curate Bee’s hardworking bees will help you use the internet to create a truly awesome and effective online presence for your business.