17 SEO Myths You Should Leave Behind in 2014

As my son and I were watching a children’s show one Saturday morning, he saw there a unicorn. He is so amazed that he even asked me, “Mom, where could see a real unicorn?” I told him, “Not at all, son. A unicorn is just a legendary horse-like animal with a pointed horn on its […]

Five Ingredients for a Killer Blog Post

By Sandra D’Souza Writing a blog post is just one of many ways to boost a business (or personal) website. But admittedly, the real challenge is making sure that your post will connect with your audience. Here are five of my favourite ingredients when crafting a high-performing blog post: Craft a magnetic headline. Many (if […]

Social Media: Getting Your Employees Involved

Social media is an essential part of running a successful business. However, a business can only be as strong as its weakest link. What this means is that it is not enough to use social media yourself; your employees must be involved as well. These people are the glue that holds your business together and […]

3 UX Tools You Should Be Using Right Now

By Sandra D’Souza 1. POP Prototyping on paper POP is a mobile app for Android and iOS that lets you import your sketches by taking a picture. POP automatically adjusts brightness and contrast to make sure your sketches are legible and clear. Create wireframes on your favourite notebook. 2. QuirckTools QuirckTools helps you to collaborate with clients […]

How Do You Know Which Social Network is Right for Your Company?

By Pat Gudhka If you are a business owner it is very likely that people have told you a million times that you should be using social media to help boost your business and drag it into the 21st century. If you have not done so yet you should be taking this advice very seriously. […]

The ‘Flat’ Look – Passing Trend or Strategic Move?

By Pat Gudhka Flat design is getting more and more popular with each passing day, and while people often dismiss this style of design as simply altering the aesthetic component of a digital product, take a look deeper and you’ll notice a lot more strategy behind the ‘flat’ look. Despite the restraints of minimalism, flat […]

User Experience: The Terms You Need To Know

By Pat Gudhka General terms used in UX and their definitions: Accessibility The attributes and characteristics of a system allowing people with limited vision, hearing, dexterity, cognition or physical mobility to interact effectively with a website. Guidelines are available and certain standards can often be enforced in some markets. Brainstorming A method for generating ideas, […]

How Facebook Can Help to Increase Your Businesses Exposure

By Sandra D’Souza Social media is not just for friendly conversations and sharing photos with family and friends anymore. Businesses are finding it to be an invaluable tool as well. While there are many forms of social media, Facebook is the one that started it all and continues to be one of the top social […]

How to Get the Most Out of Social Media

By Pat Gudhka Living in a world full of technology it has become impossible not to take advantage of social media when it comes to growing and maintaining a successful business. Like anything else that is worthwhile, using social media for your business can be hard work. However, if you use it properly it can […]

5 Tips To Get You Blogging The Right Way

By Sandra D’Souza Simple layout is best. Too much clutter will distract your readers from the content which is the real reason they are on your blog. Avoid placing any irrelevant content and ads within the blog posts and make it easy for users to navigate from one post to the next. Clear and hierarchical […]