Need More Business Leads? Social Media to the Rescue!

Need More Business Leads? Social Media to the Rescue!

As we all know, one of the keys to business success is increasing the number of leads you’re generating. Many business owners don’t instantly think of social media as a tool for lead generation. However, when utilised strategically and correctly, it could increase the revenue of your business by as much as… We know we […]

Small business in a niche market? How to outgun your competition in the Wild West of social media?

Small Business in a Niche Market? How to Outgun Your Competition in the Wild West of Social Media?

Being a small to medium-sized enterprise (SME) can be challenging enough, but to be a gunfighter in a niche market is to climb yet another mountain of competition and potential anonymity. The savvy SME social media marketer can turn that mountain into a molehill with a careful social media strategy and clever usage of online […]

Clueless About Social Media Marketing? Here’s What You Need to Know

Social media marketing is a blessing for small and medium-sized enterprises or SMEs. It is relatively easy to do and can be very inexpensive, therefore it can help level the playing field for these smaller companies in terms of marketing their brands online. An SME can have a social media presence that is as effective […]

Still Don’t Have an Online Profile? Here’s Why It’s a Must for Your Business

Any business that does not yet have an online profile is perhaps not aware of the many benefits that come with it and an accompanying social media strategy. Just look at established companies—the likes of Amazon, Google, Dell, and Microsoft are using their online presence to grow and are experiencing immense success. These companies were […]

5 Important Steps to Win with your Evergreen Content

Digital marketers know that evergreen content keeps bringing readers back to your website. Wikipedia pages are a great example of evergreen content—that which remains fresh or relevant, and doesn’t lose appeal with time. News articles, blogs on current affairs, and quarterly statistical reports are some examples of content that might be popular for a period […]

How Do I Create a Personal Brand?

Your personal brand influences how people associate to you, the impression you make, and essentially how people feel about you. While it remains important that you maintain your personal physical appearance by appearing neat and professional, it is equally important to realize that in this digital age, you also have to create and maintain your […]

Leveling up the customer service experience with Facebook chatbots

Facebook has just made it even easier for its 900 million consumer and business users to connect with each other. Currently, consumers rely on Facebook Pages to learn updates and get in touch with their favorite brands, an opportunity that Facebook saw to introduce an easier way for both sides to interact. And so far, […]