3 major reasons why social media marketing strategies fail

3 Major Reasons Why Social Media Marketing Strategies Fail

Social media is a vital part of a complete digital marketing strategy—it allows you to communicate with a wider audience in a unique way online, reaching more people in the process. Social media acts as a free channel to distribute content, introduce new products, build online visibility, and raise brand awareness, among many others.

But that’s only if you have a well thought-out plan and do things right. The intricacies of social media marketing can make it a challenge for businesses. Truth be told, while social media is a valuable tool for getting more eyes on your brand and your products or services, it is by no means a guarantee of success. So, which are the major reasons that cause social media marketing strategies to fail? We discuss three of them below.

Ignoring Critical Metrics

Metrics are an important part of an effective social media marketing strategy. The data you derive from engaging the market through social media platforms, when analysed, offers a tremendous amount of insights. These insights lead to actionable changes that can improve your strategy and tell you what you’re doing right or wrong.

Many social media platforms provide available data; you can also make use of external analytics tools to gather the stats for you. Ignoring this data is one of the main reasons why your social media efforts will fail—doing so leaves you blind in terms of measuring your campaigns’ effectivity and efficiency. You also end up wasting more time and resources if you don’t analyse the stats moving forward.

Don’t forget to consider the important factors of your social media marketing strategy, such as your target market, goals (e.g. information dissemination vs. increasing sales), and platforms used and look for the stats that are most relevant. This allows you to focus on what you want to achieve and streamline the analysis process by ignoring or giving less priority to secondary information or useless data. Once you’re able to analyse the data, you’ll know what works and what you need to do. It may be a bit of trial and error at first but you’ll get the hang of it as you go along.

Misunderstanding Your Market’s Social Media Behaviour

How well are you targeting your ideal clients or customers in social media? If you don’t correctly identify where your customers are and their social media habits, then you’ll have a much more difficult time achieving success. If you’re able to do so, you’ll have a better idea of when and which social media platforms to target them with as well as the type of content you should post to attract them. Understanding your target market’s social media behaviour goes hand-in-hand with using analytics—the former is what you want to achieve while the latter gives you important numbers on how to do just that.

For example, if you’ve determined that your target market likes watching videos, you could concentrate on pushing visual content on Facebook, YouTube, or even on Twitter, where 82% of users watch videos. You can even determine what time they’re usually on social media, allowing you to come up with a posting schedule that gives the best visibility and engagement for your content.

Using Too Many Platforms

Are you trying to be on every social media platform? If you are, there is a good chance you’re not optimising any of them and just wasting your time. Bad news, especially for SMEs which usually have limited resources and a smaller margin of error. When it comes to social media marketing, it really doesn’t make sense to be on all of the platforms. It’s much better to focus on the ones that are more relevant and related to your brand and target market, and you can find that out by asking yourself questions such as these:

  • Which social media sites do my target markets use the most?
  • What type of social media content do they engage with frequently?
  • Which ones make the most sense when it comes to my brand profile and goals?

Think about it. If your business specialises in fashion, you should have a presence on visual social media sites such as Instagram and YouTube. On the other hand, a new professional services firm which targets professionals and executives will probably find LinkedIn more relevant than, say, Pinterest not only for marketing their services but also for networking purposes. Of course, having a Facebook business page is already a given since practically everyone’s on it.

A great example of a business using the right social media platform is the eco-friendly company Palm Beach Collection. They use Instagram to showcase each product to drum up interest and encourage engagement and now have over 20,000 followers who love seeing their candles, soaps, and other offerings up-close via great photos. Not only is the company showing off their products, they’re also inspiring users with ideas for displaying their products in their homes. Since the company markets products that look aesthetically pleasing and are aimed at people who favour a more contemporary style, making creative image posts on Instagram is certainly a wise move.

As we’ve said, social media can become a powerful tool that pushes you closer to digital marketing success. However, if you’re not careful, you’ll commit major mistakes like these that will jeopardise your plans. So, as with other marketing efforts be it online or offline, it always pays to review your plans and goals carefully, know your target market, and analyse the different tools and channels available to you.

What to do next when you already have many social media followers

So, You’ve Gained a Strong Social Media Following… Now What?

For many businesses, especially small and medium-size enterprises (SMEs), one of the main digital marketing goals is to have a solid social media following. This is, of course, easier said than done.

But what if, through your social media efforts, you already have a strong social media following made up of thousands, hundreds of thousands, or even millions of followers? Is that enough? Do you stop there?

The short answer: No.

After gaining plenty of social media followers, the next challenge is answering the “Now what?” part. It’s time to keep them engaged and leverage your social media presence to ensure further business success and progress through…

Leveraging Your Social Media Following Further

Social media marketing is the method of getting exposure for your brand or products by attracting traffic or attention on social media platforms. Social media is one of the pillars of digital marketing, which has profoundly transformed marketing and advertising in recent years.

Social media platforms are an integral part of digital marketing for many industries, including fashion, tourism, and professional services. They have become an invaluable component of the global marketing conversation and offer a bounty of affordable advertising options compared to traditional media.

Now, if you already have plenty of social media followers, you should intensify your digital marketing efforts aimed at them to maximise social media’s aforementioned advantages. Remember that the more followers you have, the greater the reach you have. Make use of this fact to drive your marketing campaigns to greater heights and gain even more followers in the process.

SurfStitch, an Australian online clothes retailer, has built up around 450,000 fans on Facebook alone by running regular competitions on their website. The company uses these competitions to accumulate consumer data and draw even more people to their Facebook page, further solidifying their social media presence. It costs far less than traditional advertising and has proven to be even more fruitful in terms of marketing their products.

Formulating New Social Media Goals

Your social media plans and goals should be different when you’re just starting out compared to if you already have many followers. The former should focus on enhancing your social media visibility and creating online buzz, the latter should be about making use of your social media presence to boost marketing efforts and generate leads and conversions.

Once social media influence is gained and built on, you will be able to attract a greater audience. This provides better and more direct access to your customers, suppliers, prospects, and even a future talent pool. You then have the power to start conversations, reply to customer issues, and establish your brand as an industry thought leader through insightful social media posts that attract users back to your website and take the next step on the customer journey.

If you don’t adjust your strategy accordingly, you risk getting stuck with having a huge social media following that you’re not really able to make use of. Switching from a “growth” to “reach” mindset allows you to unlock social media marketing’s full potential when you already have a solid base.

Making Sure Your Social Media Followers are Engaged

Your social media following needs attention and must be maintained. For many businesses, social media marketing is not a priority, which means less focus and effort towards keeping followers engaged.

This shouldn’t be the case, especially when you already have a strong social media presence. You should keep your followers engaged by pushing regular social media campaigns and content. This allows your business to remain in the minds of your followers, keeping your brand in the conversation while potentially spreading the word to more people who are unaware of your business, thereby further increasing your reach and potential customers.

Studies show that posting content regularly can keep social media users engaged. Posting at least once a day is considered a minimum for most social media platforms (and at least three times a week on Facebook). Creative campaigns, special offers, and online polls or competitions are great ways to encourage engagement through Likes, Shares, and comments. These activities ensure that your brand appears more frequently on social media feeds while letting your followers know that you’re thinking of them and value their insights and participation.

Delivering Quality Content

After gaining more followers, you should also pay attention to delivering quality content—this is another way to make sure that they stay. Content can be in the form of blogs, podcasts videos, e-books, and infographics, and promoting them on social media not only keeps them engaged but also results in more views for your website.

The key here is quality, so be mindful of what you post. Keep in mind that the number of followers you have can dwindle much faster than you gain them. Posting sub-par content such as badly-written articles, posts with inaccurate or false claims or statements, or poorly-edited videos will have a negative impact on your brand’s reputation, leading to unhappy followers pressing the “unfollow” button.

Defining the kind of content your followers will like depends on your followers, target market, and the social media platform you’re planning to use. For example, if you cater more to professionals, you can push informative, formal, and well-written blog posts on LinkedIn. If you’re in the restaurant business and your followers are foodies, banking on the gastronomic visuals of your products and promoting them on Instagram could be your ticket to encouraging more social media engagement.

In a nutshell, before you post content on social media, make sure that it fits your target market or followers and that it’s made with quality and accuracy in mind.

Being Authentic and Listening to Your Followers

According to the 2017 Sensis Social Media Report, more than 64% of consumers say that they trust a brand that interacts positively on social media. One way of interacting positively with your followers is through authenticity and avoiding being too promotional with your content.

Being authentic is one of the cornerstones of a successful social media marketing strategy. Remember that your followers will know if you only look at them as mere stats rather than people. Avoid blatant self-promotion as well as sounding like a robot in your social media conversations. Your followers will appreciate it if you converse and interact with them because you value what they have to say, not just because you want more conversions. All good relationships are built on trust, including the relationships you build with your social media followers. Authenticity is crucial here, as well as a way to enhance customer loyalty for your brand.

See? Having a huge number of social media followers is not the end goal. Rather, it’s should be treated as the true beginning of your social media marketing journey where you’ll encounter and interact with more people and personalities. Buckle up and enjoy the ride!

Persistent Social Media Marketing Myths...Debunked!

Persistent Social Media Marketing Myths…Debunked!

Are you still storytelling like it’s 2007? Or, is your brand making use of a major tool that is now a regular part of our everyday reality: Social media?

Even though marketers, online entrepreneurs, and even major agency heads like Gary Vaynerchuk preach about the necessity of social media marketing, there are still a staggering number of SMEs that simply wouldn’t touch it with a 10-foot pole.

And even though most of these businesses’ employees will retire to platforms such as Instagram, Facebook, and Twitter when they’ve clocked out of their 9-to-5, at work, social media marketing may be somewhere between taboo and uncharted territory for them.

The truth is that the social media landscape is changing and growing fast, and businesses stand to gain in ROI when they use this tool for gaining more marketing success. While it’s certainly not a magic wand you can wave for instant brand loyalty and off-the-charts revenue, social media is undeniably powerful and should be harnessed.

Too bad many companies are still avoiding social media marketing, no thanks to persistent myths casting more doubt on it. We take a look at five such myths below, and explain to you why you shouldn’t be fooled.

1. Social Media Management is only for the Young

There is a sense among businesses that target older people that their market has simply “aged out”; that if you didn’t grow up with social media, you’re automatically never going to “get it.” The justification often goes like this: “These kids spend all their time on social platforms for fun so…they would be the experts and users, right?”

Wrong. This assumption is simply untrue.

But the justification does reveal something else: It may very well take those who are not used to a particular social platform for communicating with their peers a little longer to get the hang of it. But, as far as user flow goes on social media apps, it’s the design, focus, and features of the app—not the age of the user—that determines how fast they learn to use it.

For businesses new to social media marketing, they may fall prey to this myth, and if their target markets focus on the older generations, they could think that social media is just a waste of time. Fact is, in 2017, over 50% of people aged 55-64 actually use social media. That’s a huge statistic, one that businesses targeting people in that age group shouldn’t dismiss. It also tells us that, hey, they may be old but there’s a good chance your grandma or grandpa is on social media. After all, social media, as a whole, is for everyone.

2. My Customers Are Definitely NOT on Social Media

Many businesses dismiss social media just because they think that their customers are not on it. This thinking is not only negatively simplistic but also downright false. As of last year, almost 2.5 billion people are on social media, so there’s a very good chance that most, if not all, of your target audience use social networks.

Think about social media as simply a new arena to play in. Making the argument that “my customers are not on social media” today is as absurd as saying, “my target audience doesn’t watch television.”

The obvious counter to that is, “Yes. They do. Everyone watches television.”

And you can bet everyone with a smartphone is also on social media. Which is just about everyone in the world at this point. According to a worldwide survey conducted by eMarketer, the number of smartphone users worldwide currently sits at 2.53 billion and is expected to grow to and surpass the five billion mark by 2020.

The point is not whether your customers are on there or not. To continue with the television parallel, the point is whether you’ve managed to snare your viewer’s attention for a few moments in time with your ads and content. Thinking that you don’t need social media because you’re convinced that your audience are not on it will result to missed opportunities to expand your reach and widen your customer base, leaving you at the mercy of the digitally-driven competition.

3. Social Media Just Doesn’t Work for B2B-focused SMEs

If television was all about “glamorising” products and services, making consumers desire them, then social media is the ideal place for “humanising” a brand. Any brand, whether it’s a B2B or a B2C.

There’s a common myth that because social media seems more informal and more personal, it’s somehow better geared for B2C marketing. Those who run social media business accounts are only all too aware of the fact that they’re directly speaking to their audience and interacting with them every single day. And this kind of personal approach is okay when brands are speaking to consumers but when businesses are speaking to businesses, it’s all about professionalism and formality.

However, there’s no reason why businesses can’t be professional and yet human at the same time.

In fact, B2B SMEs have even more to gain from social media marketing, specifically because one of the most important tenets of B2B marketing is the fact that face-to-face meetings between a client and a sales associate is best. And there’s nothing built better to digitally facilitate that sort of interaction than social media.

So, what does this mean for Australian companies? A study funded by the Australian government’s Department of Industry and Innovation found that 93% of business buyers believe all companies should have a social media presence.

Still in disbelief? Canva, the Aussie-born “design platform anyone can use,” is a great example of a fast-growing, incredibly popular solution that is used by users—some of whom are consumers but many of whom are also small business owners. To date, Canva has around 100,000 followers on Instagram, and their Facebook marketing presence is solid and well-maintained.

4. If We Start, We’ll have to be on All Social Media Platforms

So, once you are open to social media marketing, which platform do you focus on? Which combination will make for a killer strategy? Is it Facebook plus Instagram minus Pinterest, with some LinkedIn on the side?

It really doesn’t have to be painful. Making the call on “where” you should be comes down to a combination of factors that culminates in an informed decision which includes who your target audience is, the level of engagement, your brand’s goals, and the kind of content you should produce.

One way an SME can figure out if a platform is right for them is to experiment with the ones they enjoy or are most familiar with. Then, they can study the numbers and see if it’s working out or if they feel they should use another platform, carefully analysing the stats and considering the aforementioned factors.

For example, for a travel agency, Facebook, Instagram, and YouTube are great choices to market their services and expertise which are tied to pleasing, visually-appealing vacation destinations. They can use, say, Twitter as well, but these three should be the main focus because they’re great vehicles to entice their market, banking on great photo- and video-sharing features to get the word out.

To put it simply, no, you don’t have to be on all platforms to make social media marketing work for you—you just have to choose the right ones.

5. It’s Simply Too Painful to Monitor Metrics

Now, this could be viewed as both a myth and a complaint.

It is a myth because the complaint is easily dismissed if you just try and avoid being discouraged. Businesses that find monitoring stats too tedious or time-consuming—perhaps because they’re currently a smaller team—can (and should!) use specific tools to help aggregate all their social media data into one dashboard.

Using smart technologies or a dedicated marketing consultancy service, users can publish and post content to multiple accounts, automate posts, or set up a content and data stream for various accounts, where they can monitor the comments, reposts, likes, and shares across platforms. They can also choose to remain in their zone of operational proficiency and delegate the management and monitoring of these accounts to third-party social media experts.

Platforms will always change and evolve, trying to suit the needs of their customers and users. User experience, in other words, always comes first.

So, while managing social media data can be confusing, even intimidating, it doesn’t have to be that way, even for novices. There are plenty of digital and online tools such as Google Analytics that don’t require a steep learning curve and will help you manage your social media profiles and give you a better idea of what the numbers mean (and what you should do for future success). You just have to be brave enough and take the first step and try these tools that are built with your success and convenience in mind.

These myths, along with many others, are one of the big reasons why many are still not able to reap the rewards of social media for business. If you want to avoid being fooled by these and to learn how digital marketing can take you to the next level, it’s always a wise move to consult with the experts. We at Curate Bee pride ourselves in being partners for brands who want to realise digital marketing’s full potential for business growth and marketing success. With our experience and expertise in digital marketing, we’ll help you build a solid online presence you can turn into a competitive advantage.

Traditional to digital marketing

What You Need to Know When Switching From Traditional to Digital Marketing

The fact that you’re reading this means you are already aware of the potential advantages that await your business if you make the move to digital marketing. You’ve realised your present and future customers—and the competition—are or will also be online. As publications such as The Economic Times notes, good digital marketing will not only allow you to compete with other SMEs, it will also help you quickly build your brand and, ideally, the competitive edge you need to flourish.

Digital marketing opens up a much greater reach, and remains “out there” and viable much longer than traditional marketing media such as print ads and TV commercials. Since there are fewer middlemen between you and the final products, you are also getting better value for every marketing dollar you spend.

Sounds really enticing, yes? However, for those planning to fully switch from traditional to digital marketing (or at least put more focus on the latter), there are several things you must know first before making the move, such as the ones below.

Know Your Target Audience

The keystone of any marketing strategy is knowing your real customer base. Not only does this dictate where you will focus your marketing efforts, but also your approach and your brand. The tone and content you would present to tech-savvy millennials who spend 18 hours a day consuming media would be quite different from what you would provide to attract elderly retired people who may prefer simple email.

Employing a “shotgun approach” to marketing would not only be more expensive but less effective. Knowing your target audience allows you to hone in on the tactics that will most likely garner actual customers because, as Forbes puts it, you are addressing their needs and motivations.

Versatility Pays Off

When you examine the online content of brand giants, you will notice that they employ a combination of digital marketing types, which may include:

  • Search Engine Optimisation (SEO) – What content your business puts out there is only part of the equation. After all, what’s the use of good content if no one accesses it? SEO incorporates keywords and phrases in effective ratios so that your site pops up close to the top of internet search results and content becomes more visible online.
  • Social Media Marketing – There are a variety of social media platforms, from the biggest (Facebook) and photography-oriented (Instagram) to the quick and snappy (Twitter) and focused on professionals (LinkedIn). Which platforms you will focus your efforts on will largely depend on which ones your target audiences frequent. Social media marketing is all about engagement—starting conversations to increase brand awareness.
  • Content Marketing – The reality is most of us don’t want to be frequently bothered by sales talk both online and offline. So, a good tactic is not to look like you’re selling anything at all, but rather sharing useful knowledge, experience, and expertise through your content. Publishing blogs, fun and informative videos, and Q&As, for example, can position you as a thought leader in your field, improving your online brand reputation and creating buzz around your content.

Paid Is Not Necessarily Better

This may seem like one of the weirder digital marketing tips. Paid advertising—including pay-per-click—will always have a place in the digital marketplace, but the most successful brands know that it’s conversion that matters most. Exposure to your content doesn’t help you if people don’t take the step to buy your products or avail of your services.

What makes the types of digital marketing listed above so effective is the potential conversion rates they can bring. No one likes to be just a number, so if you make an effort to forge a relationship with people, they are more likely to engage and become loyal customers (as long as you deliver in terms of products or services, that is).

It’s an Ongoing Investment, Not a One-Off

Developing a website is not the end game but rather just the beginning. We know that technology is constantly evolving. An out-of-date platform may pose data security risks and scare customers off, negatively affecting how they perceive your brand. Aside from having a website, you should also explore channels, such as the ones we previously mentioned (content, social media, SEO).

Also make sure that your content is mobile-friendly. Remember that most people nowadays use mobile devices such as smartphones and tablets. Not having content that can be properly viewed using these devices will be a huge blow to your marketing efforts and leaves you vulnerable to being overtaken by the competition.

Having stale content results to bored and uninterested followers who will likely forget about or avoid your brand. You want people to continue tuning in. As such, refreshing or updating your content, email campaigns, and social media posts are important if you want to garner consistent digital marketing engagement and success.

It May Be Worth It to Go “Pro”

It’s tempting to go the self-taught route to save a few bucks, but it can be a good idea to look into professional digital marketing services as well—especially if you are less fluent in online practices and processes. You’re likely to spend more, but the learning curve will be less steep, you’ll be guided into the world of digital marketing, and you’ll have experts to assist you if you run into problems, helping make results come sooner rather than later.

The internet is a wide sea full of fish a.k.a. your competitors; the pros know how to help you find your target audience and how to speak their language. They also know the most effective options for reaching them through the different types of digital marketing options and the best channels for reaching those that matter most—your customers.

What Every Beginner Should Know about Content Marketing

Content marketing is one of the key areas of a complete, strategic digital marketing plan. However, for those who are coming to content marketing from a background of traditional marketing, it’s important to understand the different ways in which content can be used to grow and connect with users, followers, and customers.

It’s easy to become overwhelmed when creating a new content marketing strategy. However, as long as a few key points are kept in mind and followed, creating content and sharing it online can be a relatively affordable and very effective way to grow business.

“Content” is Not Just Blog Posts

When many businesses start thinking about implementing a content marketing strategy, they usually think about and focus on writing blog posts. However, there’s a lot more to content marketing than just publishing blogs. Content can include:

  • E-books
  • Infographics
  • Videos
  • Webinars
  • Podcasts
  • Newsletters

Depending on the type of business you have and the type of customer you’re targeting, certain kinds of content may be more suitable than others. Blog posts don’t work well for some topics. For example, if you wanted to publish content on car maintenance, a video showing how to change the oil or replace an air filter would probably be easier to understand, more helpful, and less boring than simply trying to explain it with words.

Publishing the wrong kind of content could lead you to missing the mark completely—it may not be the case that you’re coming up with bad content ideas, but rather you’re publishing them in a non-ideal, less effective format. As such, it’s usually wise to use a combination of different content types, depending on the topic you want to discuss. Many businesses today regularly publish blogs along with monthly newsletters and video content to be shared on YouTube or Facebook.

Content should be Audience-focused, Not Sales-Focused

The sales message may not always be clear at first glance when looking at a company’s blog or YouTube channel—content marketing is more subtle than direct ads after all, but that doesn’t mean it’s less effective. The needs of the audience should always be front and centre for any content marketing strategy, and serving an audience with valuable content is the key to its success.

Let’s take a babies and kids’ clothing brand, for example. A traditional marketing approach would be built around driving more traffic to the website and stores by promoting products, offering incentives such as special discounts and add-ons, and upselling and cross-promotion of products at the time of sale.

Content marketing, however, looks at the customers of the brand (parents, mainly mothers of a certain age range) and the type of content that would be helpful to them and not necessarily directly related to the product. That might include topics such as parenting advice, baby care, ideas for family trips, and kid-friendly recipes. While some blog posts might highlight selected products or inform readers about special offers and promotions, the majority of the content should be informational, with the aim to be as helpful as possible.

A post about helping your baby sleep through the night, for example, won’t directly market clothing items sold by the brand. But, if it’s valuable enough, it will be shared by those who read it and find it helpful. In this way awareness of the brand grows and more traffic goes to the website, and some of that traffic may result in purchases and loyal customers.

You can see this concept at work on the blog of designer children’s clothing label Children of the Tribe. While a lot of their content is product-focused, they also use their blog as a way to build a backstory behind the brand with travel stories and interviews mixed with helpful information such as dealing with challenges as a new mum. The resulting content forms a kind of online lifestyle magazine that’s enjoyable to read and showcases the aspirational ideals of the brand.

Content Marketing and SEO Should Work Together

While being helpful, informative, and engaging should always be the aim of any content you produce, it’s also important to optimise it to drive more views towards your website. Here’s where SEO or search engine optimisation comes in.

To explain SEO in a simple way, imagine you have a website for a professional cleaning company and want to target people searching online for “carpet cleaning services in Sydney.” On a basic website, Google and other search engines will only analyse the content describing your services, which might amount to around five pages. However, if you have a blog section with hundreds of posts about subjects revolving around carpet cleaning advice, products, and services in Sydney, there will be a lot more content to parse, and there’s a higher chance that search engines will look at your site as a good resource for people searching for, well, carpet cleaning services in Sydney. This will help drive your site and its content to the top of search result pages, leading to more traffic.

SEO techniques can also be helpful for figuring out exactly what kind of content to produce to meet the wants or needs of your target market. Tools like Google Analytics and AdWords can be used to gain insights into the problems and interests of your ideal audience. For example, if you own a real estate agency and discover through these tools that there are a lot of people searching for tips on improving their investment property, you’ll known that creating content focused on this subject is a smart move.

Social Media Presence is Vital

Several years ago, it was relatively easy for any website to reach the top of Google search listings by using SEO techniques alone. Things have changed, however, and it’s no longer enough to focus solely on SEO. Nearly 80% of Australian internet users use social networking sites, and 59% check in at least once daily.

Social media has become a part of our everyday lives, and ignoring it in terms of content marketing will have negative effects on a business. Even if you’re publishing massive amounts of valuable content, it will all be for naught if nobody can find it. Apart from SEO, one of the key ways to promote your content is through social media.

The power of social media is that it allows content to be shared much faster and many more times than through normal links—a funny video or an excellent blog post posted on Twitter or Facebook by an influencer with many followers may be shared thousands of times within minutes and have the potential to go “viral.”

Promoting your content on your social media channels should be an integral part of your overall content strategy. By doing so, you not only have the opportunity to alert followers about new content but can also promote older posts to get the most out of them.

Quality is Key

Content should be valuable to your followers in one or more of the following ways:

  • Helpful
  • Informative
  • Entertaining
  • Insightful

By making sure any content you publish has at least one of these characteristics, you’ll be more certain that it meets the needs of your audience and is shareable to encourage even more buzz around your brand.

Humans are visual creatures, so content should also look good. This means creating and editing content that’s easy to view, read, and understand—both on desktops and mobile devices. High-quality content should be the cornerstone of your content marketing strategy, and it’s worth putting in the time and budget to get it right.

A half-hearted blog with poorly-written articles or a YouTube account with videos that render poorly on smartphones won’t be appreciated by your audience and will discourage them from checking out your other content. Worse, they can also have adverse effects on how your brand is perceived online, creating a negative reputation surrounding future content you create.

Content marketing isn’t a quick fix by any means nor is it a one-time wonder solution for all your marketing problems. Rather, it’s a strategy that requires careful planning, constant attention, creativity, and resources that, when done right, will definitely produce results.

For those new to content marketing and digital marketing in general, it pays to seek the help of experts to get started on the right foot and avoid being overwhelmed. We at Curate Bee are in the business of helping SMEs develop and maintain an awesome online presence through careful planning and the right use of digital tools and online platforms. Through our experience and expertise, we’ll help you reap the rewards of your digital marketing plans sooner rather than later. Click here to know more about how we could be of service to your business.