Are You Using the Right Social Media Platform for Marketing Your Business?

Are You Using the Right Social Media Platform for Marketing Your Business?

In this day and age of digital dependence and online connectivity, consumer decision-making has become profoundly impacted by peers communicating with each other through social media. Needless to say, if you want to grow your company and survive the competition, you need a strong digital presence—and no digital presence can be complete without effective social […]

Best Practices for an Effective Digital Marketing Strategy

Best Practices for an Effective Digital Marketing Strategy

Marketing moves fast. And, with the internet and advances in technology, it’s moving faster than ever. This is a crucial truth today’s businesses should take seriously—being left behind is no longer an option. Digital marketing opens new ways and avenues for brands to reach and engage their target markets better. It also levels the marketing […]

3 major reasons why social media marketing strategies fail

3 Major Reasons Why Social Media Marketing Strategies Fail

Social media is a vital part of a complete digital marketing strategy—it allows you to communicate with a wider audience in a unique way online, reaching more people in the process. Social media acts as a free channel to distribute content, introduce new products, build online visibility, and raise brand awareness, among many others. But […]

What to do next when you already have many social media followers

So, You’ve Gained a Strong Social Media Following… Now What?

For many businesses, especially small and medium-size enterprises (SMEs), one of the main digital marketing goals is to have a solid social media following. This is, of course, easier said than done. But what if, through your social media efforts, you already have a strong social media following made up of thousands, hundreds of thousands, […]

Persistent Social Media Marketing Myths...Debunked!

Persistent Social Media Marketing Myths…Debunked!

Are you still storytelling like it’s 2007? Or, is your brand making use of a major tool that is now a regular part of our everyday reality: Social media? Even though marketers, online entrepreneurs, and even major agency heads like Gary Vaynerchuk preach about the necessity of social media marketing, there are still a staggering […]

Traditional to digital marketing

What You Need to Know When Switching From Traditional to Digital Marketing

The fact that you’re reading this means you are already aware of the potential advantages that await your business if you make the move to digital marketing. You’ve realised your present and future customers—and the competition—are or will also be online. As publications such as The Economic Times notes, good digital marketing will not only […]

What Every Beginner Should Know about Content Marketing

Content marketing is one of the key areas of a complete, strategic digital marketing plan. However, for those who are coming to content marketing from a background of traditional marketing, it’s important to understand the different ways in which content can be used to grow and connect with users, followers, and customers. It’s easy to […]

Social media marketing benefits

These Industries are Really Benefitting from Social Media Marketing

Social media marketing is a fairly new type of marketing as social networks themselves have only recently become a major part of people’s lives. At the turn of the century, none of the major social media platforms even existed. However, over the past decade, social media has become one of the most effective marketing channels […]

Writing content title tips

Is Your Content’s Title Interesting Enough?

The role of your blog, eBook, whitepaper, or video’s title cannot be downplayed. If it doesn’t hook your audience, chances are they aren’t going to go any further with it. In fact, you have only about five seconds or less to grab their attention and get them to read, watch, or listen. In other words, the title […]

Digital is the future of marketing

Why Digital Is Truly The Future of Marketing

The face of marketing has changed dramatically in recent years, and we can expect even more changes in the future as technology evolves and new possibilities emerge. Traditional marketing techniques such as direct mail, print ads, and television advertising are still around but are increasingly becoming less popular options, particularly for small- and medium-sized businesses […]