Digital is the future of marketing

Why Digital Is Truly The Future of Marketing

The face of marketing has changed dramatically in recent years, and we can expect even more changes in the future as technology evolves and new possibilities emerge. Traditional marketing techniques such as direct mail, print ads, and television advertising are still around but are increasingly becoming less popular options, particularly for small- and medium-sized businesses […]

Avoid these Crucial Mistakes if You Want to Be Successful in Social Media Marketing

Social media has revolutionised the way we all communicate, and that includes businesses. 90% of all marketer’s report that social media has increased the exposure of their businesses. But it isn’t enough simply to have a social media presence. Getting your digital marketing wrong can damage the credibility of your business. Here we take a look […]

5 Trends That Are Currently Shaping the Digital Marketing Scene

Digital marketing is an ever-evolving practice. It includes many different platforms and channels, with each one experiencing their fair share of constant innovation. From social media marketing to website user experience (UX), digital marketing encompasses every part of a brand’s online presence. This is important because not having an optimised online profile means you’re definitely […]

Are You Using Your Social Media Weapons to Build Your Brand Presence Correctly?

These days it’s certainly impossible to ignore social media, everybody seems to be using it! But it’s become much more than just ‘social.’ When used correctly as part of a carefully planned digital marketing strategy, it can be one of the most effective ways for building your brand presence online. Here we offer several key […]

We Answer 6 of the Most Common Content Marketing Questions!

There’s no denying it: Content marketing is here to stay. For SMEs without the marketing budgets of large corporations, it’s one of the most effective ways to grow your business and build a solid presence online. But what is it, exactly? Content marketing relates to the information you share with your audience online. This includes […]