Want to Be Successful in Social Media Marketing? Avoid these Crucial Mistakes

Social media has revolutionised the way we all communicate, and that includes businesses. 90% of all marketer’s report that social media has increased the exposure of their businesses. But it isn’t enough simply to have a social media presence. Getting your digital marketing wrong can damage the credibility of your business. Here we take a look […]

5 Trends That Are Currently Shaping the Digital Marketing Scene

Digital marketing is an ever-evolving practice. It includes many different platforms and channels, with each one experiencing their fair share of constant innovation. From social media marketing to website user experience (UX), digital marketing encompasses every part of a brand’s online presence. This is important because not having an optimised online profile means you’re definitely […]

Are You Using Your Social Media Weapons to Build Your Brand Presence Correctly?

These days it’s certainly impossible to ignore social media, everybody seems to be using it! But it’s become much more than just ‘social.’ When used correctly as part of a carefully planned digital marketing strategy, it can be one of the most effective ways for building your brand presence online. Here we offer several key […]

We Answer 6 of the Most Common Content Marketing Questions!

There’s no denying it: Content marketing is here to stay. For SMEs without the marketing budgets of large corporations, it’s one of the most effective ways to grow your business and build a solid presence online. But what is it, exactly? Content marketing relates to the information you share with your audience online. This includes […]

Introducing, the New and Improved (But Still Super Awesome)
Lite Social!

We’re pretty sure you’ve already heard of the saying “death and taxes are the only sure things in life,” or something to that effect. Allow us to add one more thing to the list: Innovation. We’re not exactly trying to give a more positive twist to the aforementioned adage. Rather, we’d like to highlight that […]

Need More Business Leads? Social Media to the Rescue!

Need More Business Leads? Social Media to the Rescue!

As we all know, one of the keys to business success is increasing the number of leads you’re generating. Many business owners don’t instantly think of social media as a tool for lead generation. However, when utilised strategically and correctly, it could increase the revenue of your business by as much as… We know we […]