Entries by Sandra D'Souza

Snapchat, the New TV

Remember the good old days when watching TV was like eating off a set menu; you just pick and choose what you want? Or how catching an episode of your favourite soap meant being in front of the television in time, lest you miss an unexpectedly delicious twist in the tale? Well, now there’s Snapchat. […]

Wrap Up Of This Year’s Digital Marketing Trends

A commonplace adjective that mysteriously captures the essence of digital marketing industry in 2015 is volatile. Marketers have realised that analysing and adapting to a volatile industry demands intuition, intelligence and undoubtedly loads of relevant information – information on what was, what is and what possibly will be. With dynamism at its crux, 2015 highlighted […]

Write a Head-Turning Blog With These Six Tips

When was the last time you were able to complete a single task without your attention being whisked away by the pinging of your phone, or a pop-up advertisement that suspiciously advertises exactly what you were searching for on the web the other day? A hurricane of creativity has blitzed the internet with trolls, memes, […]

Two Major Elements of an Effective Content Marketing Strategy

Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one. ~ Robert Rose Consider the following statistics from a research on Australian businesses conducted by the Content Marketing Institute: 89% of the businesses engage in content marketing activities, with the aim to drive “profitable customer […]