Entries by Sandra D'Souza

Why You Should Still Be Human in Social Media Marketing

Most of social media marketing these days is about two things: tools and tactics. But whatever happened to the “social” dimension of social media networks? While everyone is busy debating the takeover and benefits of artificial intelligence and its incorporation into marketing automation, a potential negative effect of these tools and tactics still lingers: the loss […]

Are You Using the Right Social Media Platform for Marketing Your Business?

In this day and age of digital dependence and online connectivity, consumer decision-making has become profoundly impacted by peers communicating with each other through social media. Needless to say, if you want to grow your company and survive the competition, you need a strong digital presence—and no digital presence can be complete without effective social […]