Entries by Sandra D'Souza

Common Myths About Digital Marketing, Debunked!

To have a full understanding of digital marketing and remove any misconceptions it must first be defined. Digital marketing can mean a lot of things; it’s a bit of an umbrella term. Simply put, it’s the marketing of a product or service via digital technologies. That can mean online, through mobile devices, display advertising, or […]

Are You Using Your Social Media Weapons to Build Your Brand Presence Correctly?

These days it’s certainly impossible to ignore social media, everybody seems to be using it! But it’s become much more than just ‘social.’ When used correctly as part of a carefully planned digital marketing strategy, it can be one of the most effective ways for building your brand presence online. Here we offer several key […]

We Answer 6 of the Most Common Content Marketing Questions!

There’s no denying it: Content marketing is here to stay. For SMEs without the marketing budgets of large corporations, it’s one of the most effective ways to grow your business and build a solid presence online. But what is it, exactly? Content marketing relates to the information you share with your audience online. This includes […]

Small Business in a Niche Market? How to Outgun Your Competition in the Wild West of Social Media?

Being a small to medium-sized enterprise (SME) can be challenging enough, but to be a gunfighter in a niche market is to climb yet another mountain of competition and potential anonymity. The savvy SME social media marketer can turn that mountain into a molehill with a careful social media strategy and clever usage of online […]

Clueless About Social Media Marketing? Here’s What You Need to Know

Social media marketing is a blessing for small and medium-sized enterprises or SMEs. It is relatively easy to do and can be very inexpensive, therefore it can help level the playing field for these smaller companies in terms of marketing their brands online. An SME can have a social media presence that is as effective […]

Still Don’t Have an Online Profile? Here’s Why It’s a Must for Your Business

Any business that does not yet have an online profile is perhaps not aware of the many benefits that come with it and an accompanying social media strategy. Just look at established companies—the likes of Amazon, Google, Dell, and Microsoft are using their online presence to grow and are experiencing immense success. These companies were […]

5 Important Steps to Win with your Evergreen Content

Digital marketers know that evergreen content keeps bringing readers back to your website. Wikipedia pages are a great example of evergreen content—that which remains fresh or relevant, and doesn’t lose appeal with time. News articles, blogs on current affairs, and quarterly statistical reports are some examples of content that might be popular for a period […]