Entries by Sandra D'Souza

How To Make Millenials Read Your Content

Millennials, generally described as those who were born between 1982 and 2004, account for a large portion of the online audience, with 15-35-year old users making up over half of the global internet population. As such, they’re a highly important and influential group when it comes to digital marketing. This age group also has significant […]

Want to Be Successful in Social Media Marketing? Avoid these Crucial Mistakes

Social media has revolutionised the way we all communicate, and that includes businesses. 90% of all marketer’s report that social media has increased the exposure of their businesses. But it isn’t enough simply to have a social media presence. Getting your digital marketing wrong can damage the credibility of your business. Here we take a look […]

5 Trends That Are Currently Shaping the Digital Marketing Scene

Digital marketing is an ever-evolving practice. It includes many different platforms and channels, with each one experiencing their fair share of constant innovation. From social media marketing to website user experience (UX), digital marketing encompasses every part of a brand’s online presence. This is important because not having an optimised online profile means you’re definitely […]

Common Myths About Digital Marketing, Debunked!

To have a full understanding of digital marketing and remove any misconceptions it must first be defined. Digital marketing can mean a lot of things; it’s a bit of an umbrella term. Simply put, it’s the marketing of a product or service via digital technologies. That can mean online, through mobile devices, display advertising, or […]

Are You Using Your Social Media Weapons to Build Your Brand Presence Correctly?

These days it’s certainly impossible to ignore social media, everybody seems to be using it! But it’s become much more than just ‘social.’ When used correctly as part of a carefully planned digital marketing strategy, it can be one of the most effective ways for building your brand presence online. Here we offer several key […]

We Answer 6 of the Most Common Content Marketing Questions!

There’s no denying it: Content marketing is here to stay. For SMEs without the marketing budgets of large corporations, it’s one of the most effective ways to grow your business and build a solid presence online. But what is it, exactly? Content marketing relates to the information you share with your audience online. This includes […]

Small Business in a Niche Market? How to Outgun Your Competition in the Wild West of Social Media?

Being a small to medium-sized enterprise (SME) can be challenging enough, but to be a gunfighter in a niche market is to climb yet another mountain of competition and potential anonymity. The savvy SME social media marketer can turn that mountain into a molehill with a careful social media strategy and clever usage of online […]