Entries by Sandra D'Souza

Is Your Content’s Title Interesting Enough?

The role of your blog, eBook, whitepaper, or video’s title cannot be downplayed. If it doesn’t hook your audience, chances are they aren’t going to go any further with it. In fact, you have only about five seconds or less to grab their attention and get them to read, watch, or listen. In other words, the title […]

Why Digital Is Truly The Future of Marketing

The face of marketing has changed dramatically in recent years, and we can expect even more changes in the future as technology evolves and new possibilities emerge. Traditional marketing techniques such as direct mail, print ads, and television advertising are still around but are increasingly becoming less popular options, particularly for small- and medium-sized businesses […]

Here’s How To Make Millenials Read Your Content

Millennials, generally described as those who were born between 1982 and 2004, account for a large portion of the online audience, with 15-35-year old users making up over half of the global internet population. As such, they’re a highly important and influential group when it comes to digital marketing. This age group also has significant […]

Avoid these Crucial Mistakes if You Want to Be Successful in Social Media Marketing

Social media has revolutionised the way we all communicate, and that includes businesses. 90% of all marketer’s report that social media has increased the exposure of their businesses. But it isn’t enough simply to have a social media presence. Getting your digital marketing wrong can damage the credibility of your business. Here we take a look […]

5 Trends That Are Currently Shaping the Digital Marketing Scene

Digital marketing is an ever-evolving practice. It includes many different platforms and channels, with each one experiencing their fair share of constant innovation. From social media marketing to website user experience (UX), digital marketing encompasses every part of a brand’s online presence. This is important because not having an optimised online profile means you’re definitely […]

Persistent Myths About Digital Marketing, Debunked!

To have a full understanding of digital marketing and remove any misconceptions it must first be defined. Digital marketing can mean a lot of things; it’s a bit of an umbrella term. Simply put, it’s the marketing of a product or service via digital technologies. That can mean online, through mobile devices, display advertising, or […]