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Why You Should Still Be Human in Social Media Marketing

Most of social media marketing these days is about two things: tools and tactics. But whatever happened to the “social” dimension of social media networks? While everyone is busy debating the takeover and benefits of artificial intelligence and its incorporation into marketing automation, a potential negative effect of these tools and tactics still lingers: the loss […]


3 Major Reasons Why Social Media Marketing Strategies Fail

Social media is a vital part of a complete digital marketing strategy—it allows you to communicate with a wider audience in a unique way online, reaching more people in the process. Social media acts as a free channel to distribute content, introduce new products, build online visibility, and raise brand awareness, among many others. But […]


Persistent Social Media Marketing Myths…Debunked!

Are you still storytelling like it’s 2007? Or, is your brand making use of a major tool that is now a regular part of our everyday reality: Social media? Even though marketers, online entrepreneurs, and even major agency heads like Gary Vaynerchuk preach about the necessity of social media marketing, there are still a staggering […]