Small business in a niche market? How to outgun your competition in the Wild West of social media?

Small Business in a Niche Market? How to Outgun Your Competition in the Wild West of Social Media?

Being a small to medium-sized enterprise (SME) can be challenging enough, but to be a gunfighter in a niche market is to climb yet another mountain of competition and potential anonymity. The savvy SME social media marketer can turn that mountain into a molehill with a careful social media strategy and clever usage of online and digital tools.

In fact, social media levels the playing field to the extent that the SME might find itself effectively armed, marketing-wise, even when face-to-face with a faster gun in the form of a bigger corporation. As such, it is best to become competent in social media marketing to have a better chance of attracting more interest and creating more buzz in a niche market.

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