5 Secrets to Creating Great Headlines That Catch Your Audience’s Attention

If there’s one part of your content that it is extremely important, it’s got to be your headline. Headlines are what your audience see first when they happen to catch a glance on your articles. They also encourage people to check out each and every post you make on your website or blog.

But if you think headlines are just for grabbing attention, think again. According to Copyblogger.com, great headlines can also communicate a full message to their intended audience. With people’s shrinking attention span, a great headline is just the thing you need to get your point across.

But how exactly can you make your headlines irresistible and note-worthy?

Go straight to the point

Most people these days have extremely busy schedules, so many of them don’t have the patience or the time for guessing games. If you want to attract the attention of these people, create headlines that go straight into the heart of the matter. Be specific and sell the benefits as much as possible.

For example, if you’re having a sale, consider this headline: “Get 50% Off on Our Premium Items” instead of “We’re Having a Sale.” It is more direct and it conveys the message that you want to send to your audience while using just a handful of words.

Sometimes, taking an indirect approach doesn’t hurt

It is also a great idea to take the indirect approach from time to time to pique your audience’s curiosity. David Moth of Econsultancy.com suggested using vague, curiosity-driven statements as headlines, much like what folks at Upworthy are doing. According to David, these headlines make it seem that the readers will be missing out on a lot of things if they don’t check out what your article is all about. As a result, they will be compelled to investigate and read on the rest of the content.

Use numbers and adjectives

Numbers and adjectives add muscle to your headlines. They make them more forceful and interesting. Just take a look at BuzzFeed. You’ll notice that most of the articles posted on the site have headlines with numbers and/or fancy adjectives in them.

According to David, this is one of the reasons why BuzzFeed content is very popular. Numbers make the articles look “digestible” and it encourages people to see what tips or examples have made it onto the list. Adjectives, on the other hand, add excitement to the headlines and make the articles sound useful.

Let your audience decide

Don’t know which type of headlines works best for your readers? Then let them decide. Daniel Burstein of Content Marketing Institute (CMI) recommended conducting an A/B testing to determine what kind of headlines is more suited for the readers you currently have.

In an A/B or split test, Daniel explained that your readers will be randomly segmented and assigned a different treatment of a variable you want to test, like the two, proposed headlines for a baseball team in this case. By measuring the results, you can avoid hit-or-miss headlines. You will be able to tell for sure which of them is more effective at catching your audience’s attention.

Nevertheless, there is also a need to be cautious on the use of attention-grabbing headlines, said Joe Pulizzi from CMI. Your headlines might bring numerous readers, but not the right ones that will contribute to your business. In creating headlines, always keep your target audience in mind to be able to reach your marketing goals.

Practise!

Not all of us are born great writers. Therefore, the key to writing better and more interesting headlines is to practise. Despite your busy schedule, you should take the time to improve and sharpen your writing skills. You should also develop a good reading habit. Learn from the examples of other copywriters and content marketers so you’ll know how to vary your headlines and make them more catchy and worthy of a second look.

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Some SEO Tips to Drive Traffic to your WordPress Site

By Sandra D’Souza

To raise your WordPress site’s ranking on search engines, you need to build it around some best practices on search engine optimisation. Here are some tips to get you started.

Good SEO shines the spotlight on your Website

With one out of every six websites running on WordPress, it only makes sense to use this content management system for those who would like to promote their work or their business online. The blogging platform is relatively easy to use, free of charge, and now boasts of over 60 million in users – with nearly 100,000 being added to its community daily. With this popularity, it must be effective in helping people and/or businesses “get the word out” on the Internet. So shall we hop on the wagon and create a WordPress site?

Of course, the work doesn’t stop there. It wouldn’t make sense if your website isn’t seen by others, right? With millions of WordPress users, your site can easily get lost in the pipeline. Fortunately, implementing a good search engine optimisation (SEO) strategy for your website will help it get ahead in search results from Google, Yahoo or Bing. As a result, more people will see it. However, WordPress will not build your site’s SEO, and you may have to do this work on your own. Therefore, here are some tips to build a fine SEO strategy.

 

Some steps to develop good SEO for your site

  1. Creating a XML Sitemap- A XML sitemap basically contains information about the pages on your website, how often they are updated, and their media content. Search engines normally deploy a “spider” to comb through web pages to obtain information from them. Afterwards, the data will be stored on the server of the search engine, and it will be organized with a program known as an “indexer.” Setting up a sitemap initially informs search engines about the structure of your website, and which sections should be indexed in the servers so that they will turn up in search results. This task can be accomplished with the use of WordPress plugins such as Google XML Sitemaps.
  2. Informative Permalinks- Permalinks refer to the URL of the posts in your website. Under the default setting in WordPress, the URL does not provide clear information about the post. Changing the permalink setting to “post name” can eliminate the confusion. For instance, the viperchill website has a URL of http://www.viperchill.com/wordpress-seo/ to accurately reflect the content behind its post, instead of www.viperchill.com/?p=38.
  3. Specific Key phrase and Handwritten Meta Description Tags- To gauge possible topics that can give your site a high ranking, you need to determine the keywords used by people in their searches. This can eventually send traffic to your site. However, this does not need to be a trial-and-error task, since tools are available for this. Still, you can gain a glimpse of keywords that might not be helpful for optimisation by doing a Google search. If a keyword/key phrase generates thousands and thousands of results, it means lots of competition and might not be advisable to use. Once you have chosen the appropriate keyword/key phrase, use it as a post title as well as basis for your article.In relation to this, you can also use the keywords for your Meta description tags. Now, what is this? A Meta tag is the short description of your post that appears after a Google search. Google tends to emphasise any keyword that is noticeable on your Meta tag. In turn, this encourages your audience to click on your page.
  4. Specific alt tag attributes- Thanks to the alt tag function, WordPress automatically generates a label for your images,depending on their file names. Having a specific file name for your photographs or images can bring you further to the top of search rankings as Google also highlights this information in alt tag attributes. A picture file name such as “DSC93948.jpg” will be seen on your alt tag and it will be meaningless for search engines. However, a file name such as “content-marketing.jpg” will be seen on your alt tag and will be highlighted by search engines in search results.
  5. Original, interesting content- A regular stream of interesting and original content will alert search engines that your site is updated and active. In turn, they are more likely to display your posts in search rankings. In addition, keeping your posts updated establishes the purpose of your website, which is important for attracting more visitors. Insightful and informative content also encourages other bloggers to link to your site as reference, and as a result; they will point their audience to you. Aside from tweaking the structure of your website, you also need to ramp up on content to enhance your SEO strategy.
  6. Using analytics- The use of analytics is vital for any website because it monitors the traffic, and it reveals any problems such as broken links or 404 pages. Receiving this information will allow you to address these issues promptly and modify your website to make it more attractive and efficient for visitors. For instance, the Google Webmasters Tools can prompt you about any incidence of hacking, or broken pages. To easily implement analytics on your WordPress site, you can also use the Google Analytics for WordPress plugin from Joost de Valk. This tool monitors users through their username to achieve accuracy in estimating the website’s traffic.

 

Of course, these tips are not meant to serve as a complete guide to enhancing your WordPress site’s SEO. There are other extensive guidelines out there, which contain more instructions. For those who want to enhance their site’s SEO but do not have the time, there are also plugins you can use. This includes Yoast’s SEO WordPress Plugin, as well as the All-In-One SEO Pack. These tools can do the SEO leg work for you, and help your website move up in search rankings.

This article originally appeared on http://www.learnmarketing.com.au/digital-marketing/some-seo-tips-to-drive-traffic-to-your-wordpress-site/

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