What makes B2B content marketing effective?

By Sandra D’Souza

Business-to-business content marketing is more effective in organisations that document their strategy, the report of the Content Marketing Institute, MarketingProfs and Brightcove states. Content marketing is also more successful in organisations that supplement it with a structure, and allocate more funding for it.

2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America by Content Marketing Institute and MarketingProfs from Content Marketing Institute

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