Measuring ROI is Kraft Foods’ secret spice for effective content marketing

By Sandra D’Souza

Kraft Foods has been able to make content marketing work for its business by measuring its Return on Investment (ROI). By studying the response of its audience, the company tailors its marketing for them and achieves higher returns.

Measuring ROI streamlines marketing strategy

When buying a new house, you need to study the property carefully to ensure you make the most out of your investment. Assess the indoors and the outdoors, and every nook and cranny to check for repairs. A fixer upper may be cheap at first, but it may end up being more costly than a house that is already in mint condition.

Read more

Why an ad-free, social media platform is too good to be true

By Sandra D’Souza

A new social media platform known as “Ello” has made waves on the internet on the promise of being ad-free.

A Social Media Platform just for you?

For many Facebook users, scrolling down their news feed can be a way to procrastinate or keep tabs on their friend’s lives. Some posts can make you laugh, while others simply pique your interest. As you scroll down the page, you chance upon articles on weight loss supplements, online sale of gadgets and similar others that you have not liked or followed. Do you find this annoying? Or do you simply ignore these ads and move along?

Read more

Win More Customers Through Story-Telling

By Sandra D’Souza Take your content marketing initiatives to the next level by accompanying them with a compelling story.  A well-planned tale can win your clients’ hearts and make them come back for more.

Kevin Spacey Unravels the Power of Storytelling for Content Marketing

By Sandra D’Souza

Award-winning Hollywood actor and producer Kevin Spacey discusses the impact of storytelling for content marketing at the recent Content Marketing World 2014 in Cleveland, Ohio.

Read more

How Australia grabbed the top spot for digital marketing in the Asia Pacific

By Sandra D’Souza

Australia has emerged as No. 1 when it comes to digital marketing expertise in the Asia Pacific, according to a survey of the Chief Marketing Officer Council and Adobe. Here’s how the region bested its counterparts in the Asia Pacific.

Read more