For many bloggers, one of their primary goals is to increase their blog’s readership. After all, it can be fulfilling and rewarding to know that many people care about and are religiously following each and every post you make. However, according to content marketing expert Danny Brown, wanting more readers and actually having more readers are two separate things. On this day and age when people can easily set up a blog on their own, competition has become stiffer than ever. In addition, not many people have the time to invest in reading lengthy articles.
But don’t despair yet. If you’re a blogger and you want to attract more readers, there is still something you can do to attract the attention of potential followers and improve your blog’s readership rate. This strategy is called content syndication.
Content syndication is when a post, article, or video from your blog is featured on a much popular site that is relevant to your niche. With content syndication, you can get more traffic and exposure, which can lead to bigger gigs, pay checks, and more importantly, more readers.
Define your goals
Before you start syndicating any of your blog posts, the first thing you need to do is identify your goals. For example, do you want to use your blog to drive traffic back to your main website? Or do you want to simply keep your readers updated? Knowing your reasons for syndicating your blog makes it easier for you to create relevant content. In addition, it gives you a pretty good idea on where and how you should share your posts.
Identify your audience
After setting your goals, the next step is to identify your audience. If you don’t know your audience, how can you create content pieces that will enable you to attract more readers? You have to determine who you are talking to and writing for, as well as what they want from your blog so you can produce content that are extremely valuable and meaningful for your target audience. In addition, it helps you identify the target sites for syndicating your blog.
Select your syndication partners
After creating content that is appropriate for your target readers, you can now start looking for syndication partners to improve your blog readership. Using RSS feeds is one of the most basic and widely used methods of syndicating your blog or content. According to Andrew Delamarter of Search Engine Watch, RSS makes it easy for websites and individuals to grab your content in an “automated fashion.”
Aside from RSS feeds, there are also a number of ways for you to syndicate your blog. You can use paid syndication partners like Outbrain and Taboola. “Paid syndication engines typically charge advertisers and content promoters per click and then share the revenue with the publisher if they are large enough,” Andrew wrote.
If you don’t want to spend money on content syndication, there are also non-paid syndication options you can take advantage of. For starters, you can find related industry sites and blogs that are looking for good content. According to Andrew, you can ask these sites if they are interested in getting an RSS feed of original content. “Syndication partners typically want unique content and at least some sort of delay before the content is published on your own site,” he said.
Social media sites, such as Facebook, Twitter, Google+, and Pinterest, are also great places to promote and syndicate your blog. In addition, they give you the opportunity to directly interact with your readers. To improve the chances of your content being shared by your readers on their own social networks, ensure that all of your blog posts have social sharing buttons.
Syndicating your blog makes it much easier for you to attract more followers and improve your readership rating. So get out there and promote your blog to obtain more online traffic, exposure, and loyal readers.