Why Business Owners Should Consider “Mobile Marketing”

By Sandra D’Souza

If there is one thing you couldn’t live without, what would it be?

You’ll probably answer this question with something practical like “food and water,” “shelter,” or “money.” After all, these are considered necessities and it is quite impossible to survive without eating and drinking or not having something to buy food and water with. Today, however, it seems that these basic necessities are not the only things most people cannot live without. If you ask your friends or your acquaintances the same question, chances are, at least one of them will tell you that they won’t survive a day without a smart phone or other similar device.

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Common Mistakes to Avoid on Pinterest

Pinterest is one of the fastest-growing content sharing sites on the web today. These days, thousands of people are using it to find various things online—from purses, recipes, and hotels to memes and quotations. In the United States, even the police use Pinterest to reconnect missing items to their owners. This is one of the many reasons why there are a growing number of brands and businesses that use Pinterest to reach out to their customers.

But just like any marketing strategy, there are crucial mistakes you should avoid if you want to successfully incorporate Pinterest in your overall digital marketing strategy. Discussed below are some of them.

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Corporate Branding: How to Do It Right

No matter how big or small your business is, your brand is an integral part of your company. While some business owners and entrepreneurs don’t believe in the importance of branding, many marketing experts will argue that it is one of the elements that make up a successful business venture. But what exactly is branding and why is it important?

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4 Common Web Design Mistakes That Can Lose You Visitors

By Sandra D’Souza

According to research, 94% of people do not trust a particular website because of its design. This shows how vital a website’s design is. After all, if people don’t trust your website because of how it looks, you’re losing out on customers or visitors.

However, having good website design is only a part of the equation. It is also important to ensure that all key elements of your website are organised, functional, and relevant to your niche or industry. They should load quickly, too, because nobody wants to wait a long time for a webpage to load. If you’re creating and designing a website for your business, here are some common mistakes you should avoid.

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How to Make Your Content Marketing Strategies More Google Hummingbird-Friendly

Image sourced: Twin Design / Shutterstock.com

Ever since Google released its Hummingbird update in 2013, the face of online search has changed significantly. Gone are the days where creating keyword-laden articles and blog posts is the norm. Today, you have to change your content marketing strategies if you want Google Search to positively rank your articles or blogs. But how do you exactly make your content marketing tactics more Hummingbird-friendly?

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